NIKE (NYSE:NKE) Stock Jumps 5.2% – Time to Buy?

NIKE, Inc. (NYSE:NKE) was up 5.2% during mid-day trading on Wednesday. The stock traded as high as $41.10 and last traded at $40.4840. Approximately 34,436,760 shares changed hands during mid-day trading, an increase of 40% from the average daily volume of 24,673,363 shares. The stock had previously closed at $38.48.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: A broad rally in consumer stocks boosted Nike alongside other footwear and apparel companies; the move appears sector-driven rather than tied to a new Nike-specific development. Article: Nike Climbs as Dow Rally Lifts Consumer Stocks
• Neutral Sentiment: Nike’s “Sport Offense” reset shifts emphasis toward performance products and tighter management of Jordan Retro launches and digital distribution, aiming to protect brand appeal and full-price sales. Its impact on the longer-term outlook remains to be demonstrated. Article: Will Product Reset Change Nike’s Narrative
• Neutral Sentiment: Stifel reiterated its Hold rating ahead of Nike’s November 16–17 investor day, suggesting the firm is waiting for more information rather than signaling a changed view. Article: Stifel Reiterates Hold Rating on Nike into Investor Day
• Negative Sentiment: Fresh launches and performance innovation could support growth, but weakness in Sportswear and the broader portfolio reset remain obstacles to recovery; near-term earnings expectations are still under pressure. Article: NIKE’s Product Reset: Can Fresh Launches Revive Momentum?

Analyst Ratings Changes

A number of brokerages recently issued reports on NKE. DZ Bank lowered NIKE from a “strong-buy” rating to a “strong sell” rating in a research note on Friday, October 2nd. Telsey Advisory Group set a $35.00 price target on NIKE and gave the company a “market perform” rating in a research note on Friday, October 2nd. Weiss Ratings lowered NIKE from a “sell (d+)” rating to a “sell (d)” rating in a report on Tuesday, October 6th. Wall Street Zen cut NIKE from a “hold” rating to a “sell” rating in a research note on Saturday, October 3rd. Finally, Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $33.00 target price on shares of NIKE in a report on Friday, October 9th. One research analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, twenty-one have assigned a Hold rating and eleven have given a Sell rating to the company. According to MarketBeat, the stock presently has an average rating of “Reduce” and a consensus target price of $40.93.

NIKE Stock Up 5.2%

The company has a market cap of $60.13 billion, a price-to-earnings ratio of 19.46, a PEG ratio of 4.57 and a beta of 1.01. The business has a fifty day moving average of $36.86 and a two-hundred day moving average of $46.00. The company has a current ratio of 2.07, a quick ratio of 1.39 and a debt-to-equity ratio of 0.39.

NIKE (NYSE:NKE) last issued its quarterly earnings data on Thursday, October 1st. The footwear maker reported $0.48 EPS for the quarter, beating the consensus estimate of $0.43 by $0.05. NIKE had a return on equity of 15.94% and a net margin of 6.74%. The company had revenue of $11.21 billion for the quarter, compared to analyst estimates of $11.32 billion. During the same period last year, the company earned $0.49 earnings per share. NIKE’s quarterly revenue was down 4.3% compared to the same quarter last year. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. As a group, equities analysts anticipate that NIKE, Inc. will post 1.22 EPS for the current fiscal year.

NIKE Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, October 1st. Investors of record on Tuesday, September 1st were paid a $0.41 dividend. The ex-dividend date of this dividend was Tuesday, September 1st. This represents a $1.64 dividend on an annualized basis and a yield of 4.1%. NIKE’s dividend payout ratio (DPR) is currently 78.85%.

Insider Buying and Selling at NIKE

In other news, COO Venkatesh Alagirisamy sold 3,671 shares of NIKE stock in a transaction dated Wednesday, September 9th. The shares were sold at an average price of $37.59, for a total value of $137,992.89. Following the sale, the chief operating officer owned 104,862 shares in the company, valued at $3,941,762.58. This trade represents a 3.38% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Amy Montagne sold 4,867 shares of the business’s stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $42.05, for a total transaction of $204,657.35. Following the sale, the insider directly owned 57,436 shares of the company’s stock, valued at $2,415,183.80. This represents a 7.81% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 11,097 shares of company stock valued at $438,843 over the last ninety days. Corporate insiders own 1.10% of the company’s stock.

Institutional Investors Weigh In On NIKE

Several large investors have recently bought and sold shares of NKE. FAS Wealth Partners Inc. boosted its stake in shares of NIKE by 4.2% in the first quarter. FAS Wealth Partners Inc. now owns 6,109 shares of the footwear maker’s stock worth $323,000 after acquiring an additional 249 shares during the last quarter. Elevation Wealth Partners LLC increased its position in shares of NIKE by 34.6% during the second quarter. Elevation Wealth Partners LLC now owns 989 shares of the footwear maker’s stock worth $41,000 after purchasing an additional 254 shares in the last quarter. Midwest Professional Planners LTD. raised its stake in NIKE by 1.5% in the 1st quarter. Midwest Professional Planners LTD. now owns 17,904 shares of the footwear maker’s stock valued at $946,000 after purchasing an additional 266 shares during the last quarter. Salomon & Ludwin LLC raised its stake in NIKE by 15.4% in the 3rd quarter. Salomon & Ludwin LLC now owns 2,019 shares of the footwear maker’s stock valued at $71,000 after purchasing an additional 269 shares during the last quarter. Finally, Westside Investment Management Inc. raised its stake in NIKE by 8.4% in the 3rd quarter. Westside Investment Management Inc. now owns 3,484 shares of the footwear maker’s stock valued at $123,000 after purchasing an additional 270 shares during the last quarter. 64.25% of the stock is currently owned by hedge funds and other institutional investors.

NIKE Company Profile

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.