Reviewing Flexsteel Industries (NASDAQ:FLXS) & Maxx Sports TV (OTCMKTS:AMXX)

Maxx Sports TV (OTCMKTS:AMXX) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, risk, earnings, valuation and institutional ownership.

Valuation and Earnings

This table compares Maxx Sports TV and Flexsteel Industries”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maxx Sports TV	N/A	N/A	N/A	N/A	N/A
Flexsteel Industries	$441.07 million	0.50	$20.15 million	$4.11	9.97

Flexsteel Industries has higher revenue and earnings than Maxx Sports TV.

Analyst Ratings

This is a summary of recent ratings for Maxx Sports TV and Flexsteel Industries, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maxx Sports TV	0	0	0	0	0.00
Flexsteel Industries	0	2	0	0	2.00

Given Maxx Sports TV’s higher possible upside, equities analysts clearly believe Maxx Sports TV is more favorable than Flexsteel Industries.

Profitability

This table compares Maxx Sports TV and Flexsteel Industries’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Maxx Sports TV	N/A	N/A	N/A
Flexsteel Industries	5.22%	16.28%	9.75%

Insider and Institutional Ownership

36.3% of Flexsteel Industries shares are owned by institutional investors. 39.3% of Maxx Sports TV shares are owned by company insiders. Comparatively, 11.2% of Flexsteel Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Flexsteel Industries beats Maxx Sports TV on 6 of the 8 factors compared between the two stocks.

About Maxx Sports TV

Maxx Sports TV Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Tempe, Arizona.

About Flexsteel Industries

Flexsteel Industries, Inc., together with its subsidiaries, operates as a manufacturer, importer, and markets of upholstered furniture for residential and contract markets in the United States. It provides upholstered furniture, such as sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture, and outdoor furniture. The company distributes its products through e-commerce channels and dealer sales force. It also engages in export related activities. Flexsteel Industries, Inc. was founded in 1893 and is based in Dubuque, Iowa.