Amplitude (AMPL) – Research Analysts’ Recent Ratings Changes

Amplitude (NASDAQ: AMPL) recently received a number of ratings updates from brokerages and research firms:

• 12/22/2025 – Amplitude had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/19/2025 – Amplitude had its price target raised by analysts at Robert W. Baird from $14.00 to $15.00. They now have an “outperform” rating on the stock.
• 12/16/2025 – Amplitude is now covered by analysts at BTIG Research. They set a “buy” rating and a $14.00 price target on the stock.
• 12/16/2025 – Amplitude was upgraded by analysts at BTIG Research to a “strong-buy” rating.
• 12/15/2025 – Amplitude had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/6/2025 – Amplitude had its price target lowered by analysts at Robert W. Baird from $16.00 to $14.00. They now have an “outperform” rating on the stock.
• 11/6/2025 – Amplitude had its “overweight” rating reaffirmed by analysts at Piper Sandler. They now have a $16.00 price target on the stock.
• 10/31/2025 – Amplitude was upgraded by analysts at UBS Group AG from a “neutral” rating to a “buy” rating. They now have a $13.00 price target on the stock.

Insider Activity at Amplitude

In other news, CEO Spenser Skates sold 400,000 shares of the firm’s stock in a transaction on Tuesday, November 11th. The stock was sold at an average price of $10.99, for a total transaction of $4,396,000.00. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, Director Erica Schultz sold 10,000 shares of Amplitude stock in a transaction on Monday, December 15th. The shares were sold at an average price of $10.88, for a total value of $108,800.00. Following the completion of the sale, the director directly owned 114,906 shares of the company’s stock, valued at approximately $1,250,177.28. This represents a 8.01% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders sold 430,000 shares of company stock valued at $4,708,300. 4.80% of the stock is owned by insiders.

Amplitude, Inc is a software company specializing in digital analytics and product intelligence solutions for businesses seeking to optimize user engagement and drive growth. Its core offering, the Amplitude Analytics platform, enables customers to collect and analyze behavioral data from web and mobile applications in real time. The platform provides advanced segmentation, funnel analysis, retention tracking and pathfinding tools that help product, marketing and data teams understand user journeys, identify friction points and measure the impact of new features.

Founded in 2012 by Spenser Skates, Curtis Liu and Jeffrey Wang, Amplitude is headquartered in Redwood City, California, with additional offices spanning North America, Europe and Asia.