Krispy Kreme (NASDAQ:DNUT – Get Free Report) and Inspirato (NASDAQ:ISPO – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings and institutional ownership.
Earnings and Valuation
This table compares Krispy Kreme and Inspirato”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Krispy Kreme | $1.52 billion | 0.55 | -$515.77 million | ($0.56) | -8.64 |
| Inspirato | $247.65 million | 0.22 | -$5.39 million | ($0.87) | -4.90 |
Inspirato has lower revenue, but higher earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Inspirato, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Krispy Kreme has a beta of 1.29, indicating that its share price is 29% more volatile than the S&P 500. Comparatively, Inspirato has a beta of -0.03, indicating that its share price is 103% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Krispy Kreme and Inspirato, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Krispy Kreme | 2 | 1 | 1 | 0 | 1.75 |
| Inspirato | 1 | 0 | 0 | 0 | 1.00 |
Krispy Kreme presently has a consensus target price of $4.33, suggesting a potential downside of 10.41%. Given Krispy Kreme’s stronger consensus rating and higher possible upside, research analysts clearly believe Krispy Kreme is more favorable than Inspirato.
Profitability
This table compares Krispy Kreme and Inspirato’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Krispy Kreme | -6.16% | -1.17% | -0.31% |
| Inspirato | -4.24% | N/A | -4.10% |
Insider & Institutional Ownership
81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 39.5% of Inspirato shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by insiders. Comparatively, 50.0% of Inspirato shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Summary
Krispy Kreme beats Inspirato on 9 of the 14 factors compared between the two stocks.
About Krispy Kreme
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. The company operates through three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and ecommerce, as well as through its branded sweet treat line comprising Krispy Kreme branded sweet treats. It also provides cookies under the Insomnia Cookies brand, cookie cakes, ice cream, cookie-wiches, and brownies; and operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
About Inspirato
Inspirato Incorporated, together with its subsidiaries, operates as a subscription-based luxury travel company. The company's portfolio includes luxury vacation homes, and accommodations at luxury hotels and resorts, as well as luxury safaris, cruises, custom-designed itineraries, and other experiences. It is involved in solving critical pain points for hospitality suppliers seeking to monetize their property with rental income. In addition, the company offers Inspirato Pass for member to book pass trips; Inspirato Club for members to book trips up to one year in advance Inspirato for Good, a platform designed to help nonprofit organizations accelerate funding results; Inspirato for Business, a business-to-business channel through which subscription and travel products are sold directly to businesses seeking to leverage luxury accommodations to recruit, retain, and reward their employees. The company was founded in 2010 and is headquartered in Denver, Colorado.
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