Analysts’ Weekly Ratings Updates for Prudential Financial (PRU)

Several brokerages have updated their recommendations and price targets on shares of Prudential Financial (NYSE: PRU) in the last few weeks:

• 11/4/2026 – Prudential Financial had its “neutral” rating reaffirmed by Bank of America.
• 10/28/2026 – Prudential Financial had its price target lowered by Wells Fargo & Company from $104.00 to $103.00. They now have an “underweight” rating on the stock.
• 10/23/2026 – Prudential Financial was downgraded by Zacks Research from “hold” to “strong sell”.
• 10/23/2026 – Prudential Financial had its price target lowered by Deutsche Bank Aktiengesellschaft from $105.00 to $102.00. They now have a “hold” rating on the stock.
• 10/22/2026 – Prudential Financial had its price target lowered by JPMorgan Chase & Co. from $127.00 to $124.00. They now have a “neutral” rating on the stock.
• 10/21/2026 – Prudential Financial had its price target lowered by TD Cowen from $114.00 to $112.00. They now have a “hold” rating on the stock.
• 10/19/2026 – Prudential Financial had its price target lowered by Barclays from $96.00 to $94.00. They now have an “underweight” rating on the stock.
• 10/19/2026 – Prudential Financial had its price target lowered by Morgan Stanley from $105.00 to $100.00. They now have an “underweight” rating on the stock.
• 10/16/2026 – Prudential Financial had its price target lowered by Keefe, Bruyette & Woods from $123.00 to $119.00. They now have a “market perform” rating on the stock.
• 10/15/2026 – Prudential Financial had its price target lowered by JPMorgan Chase & Co. from $131.00 to $127.00. They now have a “neutral” rating on the stock.
• 10/14/2026 – Prudential Financial was downgraded by Weiss Ratings from “buy (b)” to “buy (b-)”.
• 10/12/2026 – Prudential Financial was given a new $108.00 price target by Mizuho.
• 10/12/2026 – Prudential Financial had its price target lowered by Bank of America from $132.00 to $130.00. They now have a “neutral” rating on the stock.
• 10/12/2026 – Prudential Financial had its price target lowered by Jefferies Financial Group from $116.00 to $109.00. They now have a “buy” rating on the stock.
• 10/12/2026 – Prudential Financial had its price target lowered by Wells Fargo & Company from $110.00 to $104.00. They now have an “underweight” rating on the stock.
• 10/12/2026 – Prudential Financial had its price target lowered by Piper Sandler from $128.00 to $120.00. They now have a “neutral” rating on the stock.
• 10/9/2026 – Prudential Financial had its price target lowered by Evercore from $110.00 to $106.00.
• 10/7/2026 – Prudential Financial had its price target lowered by Mizuho from $113.00 to $109.00. They now have a “neutral” rating on the stock.
• 10/7/2026 – Prudential Financial had its price target raised by Barclays from $92.00 to $96.00. They now have an “underweight” rating on the stock.
• 9/29/2026 – Prudential Financial was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 9/28/2026 – Prudential Financial was downgraded by Wall Street Zen from “buy” to “hold”.
• 9/20/2026 – Prudential Financial was upgraded by Wall Street Zen from “hold” to “buy”.
• 9/12/2026 – Prudential Financial was downgraded by Wall Street Zen from “buy” to “hold”.

Prudential Financial Stock Up 6.7%

PRU stock traded up $8.00 during trading on Wednesday, reaching $126.81. 1,542,545 shares of the stock were exchanged, compared to its average volume of 2,008,467. The firm’s 50 day moving average is $116.83 and its 200 day moving average is $108.81. The firm has a market cap of $43.75 billion, a P/E ratio of 11.49, a price-to-earnings-growth ratio of 1.98 and a beta of 0.85. The company has a current ratio of 0.16, a quick ratio of 0.16 and a debt-to-equity ratio of 0.62. Prudential Financial, Inc. has a twelve month low of $91.89 and a twelve month high of $127.79.

Prudential Financial (NYSE:PRU) last announced its quarterly earnings data on Tuesday, November 3rd. The financial services provider reported $3.77 EPS for the quarter, beating analysts’ consensus estimates of $3.34 by $0.43. Prudential Financial had a return on equity of 16.68% and a net margin of 6.51%. The firm had revenue of $13.49 billion during the quarter, compared to analysts’ expectations of $14.66 billion. During the same quarter last year, the firm posted $4.26 earnings per share. As a group, research analysts forecast that Prudential Financial, Inc. will post 13.51 EPS for the current year.

Prudential Financial Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, September 10th. Stockholders of record on Tuesday, August 25th were given a dividend of $1.40 per share. The ex-dividend date of this dividend was Tuesday, August 25th. This represents a $5.60 annualized dividend and a dividend yield of 4.4%. Prudential Financial’s payout ratio is presently 50.72%.

Insider Buying and Selling at Prudential Financial

In related news, EVP Ann Kappler sold 7,652 shares of the company’s stock in a transaction dated Friday, August 14th. The shares were sold at an average price of $125.01, for a total value of $956,576.52. Following the sale, the executive vice president owned 14,407 shares in the company, valued at $1,801,019.07. This represents a 34.69% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. 0.05% of the stock is owned by corporate insiders.

Prudential Financial, Inc (NYSE: PRU) is a global financial services company that provides insurance, retirement, investment management and related financial products. Founded in Newark, New Jersey, in 1875, the company serves individuals, businesses and institutional investors through a range of businesses and distribution channels.

In the United States, Prudential offers life insurance, annuities, retirement plans and employee benefits, including group life, disability and dental insurance.