Head-To-Head Contrast: Brunello Cucinelli (OTCMKTS:BCUCY) vs. Columbia Sportswear (NASDAQ:COLM)

Brunello Cucinelli (OTCMKTS:BCUCY) and Columbia Sportswear (NASDAQ:COLM) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, institutional ownership, dividends, valuation and risk.

Profitability

This table compares Brunello Cucinelli and Columbia Sportswear’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brunello Cucinelli	N/A	N/A	N/A
Columbia Sportswear	6.05%	11.20%	6.67%

Institutional & Insider Ownership

47.8% of Columbia Sportswear shares are held by institutional investors. 51.9% of Columbia Sportswear shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Dividends

Brunello Cucinelli pays an annual dividend of $0.07 per share and has a dividend yield of 0.7%. Columbia Sportswear pays an annual dividend of $1.20 per share and has a dividend yield of 2.0%. Columbia Sportswear pays out 31.2% of its earnings in the form of a dividend.

Earnings & Valuation

This table compares Brunello Cucinelli and Columbia Sportswear”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunello Cucinelli	N/A	N/A	N/A	N/A	N/A
Columbia Sportswear	$3.40 billion	0.89	$177.22 million	$3.85	15.31

Columbia Sportswear has higher revenue and earnings than Brunello Cucinelli.

Analyst Ratings

This is a breakdown of recent ratings for Brunello Cucinelli and Columbia Sportswear, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunello Cucinelli	0	3	4	0	2.57
Columbia Sportswear	1	3	2	0	2.17

Columbia Sportswear has a consensus price target of $65.40, suggesting a potential upside of 10.96%. Given Columbia Sportswear’s higher possible upside, analysts plainly believe Columbia Sportswear is more favorable than Brunello Cucinelli.

Summary

Columbia Sportswear beats Brunello Cucinelli on 8 of the 11 factors compared between the two stocks.

About Brunello Cucinelli

Brunello Cucinelli S.p.A., together with its subsidiaries, engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, North America, Japan, and China. The company offers women's collection, including coats and jackets, blazers, knitwear, suits, dresses, t-shirts and tops, shirts, skirts, pants, denim, travel wear; sneakers, heels, boots, loafers, sandals, flat shoes; jewelry, scarves, other accessories; mini bags and clutches; crossbody bags and backpacks; and handbags and shoppers. It also provides men's collection, such as coats and jackets, knitwear, blazers, suits, tuxedos, t-shirts and polos, shirts, pants, denims, travel wear; sneakers, lace-ups, loafers; leather goods, bags, hats, belts, scarves; other accessories; and kids collections. In addition, the company offers lifestyle products, which include throw and blanket, cushion, studio products, candle and fragrance, travel essential, décor sets, leisure wear, kitchen and table ware, and ceramic creation products. It manages and operates directly operated stores and wholesale monobrand boutiques. The company was founded in 1978 and is headquartered in Solomeo, Italy. Brunello Cucinelli S.p.A. is a subsidiary of Foro delle Arti S.r.l.

About Columbia Sportswear

Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, mountaineering, climbing, skiing and snowboarding, trail, and outdoor activities. It offers footwear products that include lightweight hiking boot; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. In addition, it owned network of branded and outlet retail stores; brand-specific e-commerce sites; and concession or franchise-based arrangements with third parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors. The company sells its products under the Columbia, Mountain Hard Wear, SOREL, and prAna brand names. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.