AIFU (NASDAQ:AIFU – Get Free Report) and Principal Financial Group (NASDAQ:PFG – Get Free Report) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, risk, dividends, institutional ownership, profitability and analyst recommendations.
Valuation & Earnings
This table compares AIFU and Principal Financial Group”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AIFU | $247.81 million | 0.02 | $62.33 million | $14.60 | 0.10 |
| Principal Financial Group | $15.63 billion | 1.26 | $1.19 billion | $5.27 | 17.29 |
Institutional and Insider Ownership
26.7% of AIFU shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 25.6% of AIFU shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current recommendations and price targets for AIFU and Principal Financial Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AIFU | 1 | 0 | 0 | 0 | 1.00 |
| Principal Financial Group | 1 | 7 | 2 | 0 | 2.10 |
Principal Financial Group has a consensus target price of $94.22, suggesting a potential upside of 3.42%. Given Principal Financial Group’s stronger consensus rating and higher probable upside, analysts clearly believe Principal Financial Group is more favorable than AIFU.
Profitability
This table compares AIFU and Principal Financial Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AIFU | N/A | N/A | N/A |
| Principal Financial Group | 7.58% | 16.09% | 0.57% |
Risk and Volatility
AIFU has a beta of 0.77, suggesting that its stock price is 23% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500.
Summary
Principal Financial Group beats AIFU on 12 of the 14 factors compared between the two stocks.
About AIFU
AIX, Inc. engages in the provision of agency services and insurance claims adjusting services. It operates through the Insurance Agency and Claims Adjusting segments. The Insurance Agency segment includes providing agency services for insurance products and life insurance products. The Claims Adjusting segment provides pre-underwriting survey services, claims adjusting services, disposal of residual value services, loading and unloading supervision services, and consulting services. The company was founded by Yin An Hu and Qiu Ping Lai in 1998 and is headquartered in Guangzhou, China.
About Principal Financial Group
Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. The company operates through Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions segments. The Retirement and Income Solutions segment provides a portfolio of asset accumulation products and services for retirement savings and income. It offers products and services for defined contribution plans, including 401(k) and 403(b) plans, defined benefit pension plans, nonqualified executive benefit plans, employee stock ownership plans, equity compensation, and pension risk transfer services; individual retirement accounts; investment only products; and mutual funds, individual variable annuities, and bank products. The Principal Global Investors segment provides equity, fixed income, real estate, and other alternative investments, as well as asset allocation, stable value management, and other structured investment strategies. The Principal International segment offers pension accumulation products and services, mutual funds, asset management, income annuities, and life insurance accumulation products, as well as voluntary savings plans in Brazil, Chile, Mexico, China, Hong Kong Special Administrative Region, India, and Southeast Asia. The U.S. Insurance Solutions segment provides specialty benefits, such as group dental and vision insurance, group life insurance, and group and individual disability insurance, as well as administers group dental, disability, and vision benefits; and individual life insurance products comprising universal, variable universal, indexed universal, and term life insurance products in the United States. It also offers insurance solutions for small and medium-sized businesses and their owners, as well as executives. Principal Financial Group, Inc. was founded in 1879 and is based in Des Moines, Iowa.
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