Stonebridge Financial Group LLC increased its holdings in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 954.8% during the 4th quarter, according to its most recent Form 13F filing with the SEC. The fund owned 6,909 shares of the Internet television network’s stock after purchasing an additional 6,254 shares during the period. Stonebridge Financial Group LLC’s holdings in Netflix were worth $648,000 at the end of the most recent quarter.
Several other large investors also recently bought and sold shares of the business. Bluesphere Advisors LLC increased its position in Netflix by 877.8% in the fourth quarter. Bluesphere Advisors LLC now owns 14,345 shares of the Internet television network’s stock worth $1,345,000 after purchasing an additional 12,878 shares during the last quarter. Financial & Tax Architects LLC raised its position in Netflix by 1,185.6% during the fourth quarter. Financial & Tax Architects LLC now owns 20,416 shares of the Internet television network’s stock valued at $1,914,000 after purchasing an additional 18,828 shares during the period. TigerOak Management L.L.C. purchased a new stake in Netflix during the fourth quarter valued at approximately $218,000. TOWER TRUST & INVESTMENT Co raised its position in Netflix by 1,218.3% during the fourth quarter. TOWER TRUST & INVESTMENT Co now owns 14,290 shares of the Internet television network’s stock valued at $1,340,000 after purchasing an additional 13,206 shares during the period. Finally, Integris Wealth Management LLC raised its position in Netflix by 825.7% during the fourth quarter. Integris Wealth Management LLC now owns 2,990 shares of the Internet television network’s stock valued at $280,000 after purchasing an additional 2,667 shares during the period. Institutional investors own 80.93% of the company’s stock.
Netflix Price Performance
NFLX opened at $98.93 on Tuesday. The business has a fifty day moving average of $88.55 and a 200 day moving average of $99.57. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The stock has a market cap of $417.70 billion, a P/E ratio of 39.15, a PEG ratio of 1.50 and a beta of 1.67.
Analyst Upgrades and Downgrades
A number of brokerages have issued reports on NFLX. UBS Group set a $104.00 price objective on Netflix in a research report on Tuesday, January 27th. Rosenblatt Securities upped their price objective on Netflix from $95.00 to $96.00 and gave the company a “neutral” rating in a research report on Monday. Argus decreased their price objective on Netflix from $141.00 to $110.00 and set a “buy” rating on the stock in a research report on Thursday, January 22nd. Weiss Ratings downgraded Netflix from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Thursday, January 22nd. Finally, Canaccord Genuity Group set a $125.00 price objective on Netflix and gave the company a “buy” rating in a research report on Wednesday, January 21st. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have issued a Hold rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $115.10.
Check Out Our Latest Analysis on Netflix
Trending Headlines about Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Goldman Sachs upgraded NFLX to Buy and raised its 12‑month price target to $120, citing improving revenue durability, operating leverage and shareholder returns — a major catalyst for the stock rally this morning. Goldman Sachs resets Netflix stock price target for rest of 2026
- Positive Sentiment: Analysts and press point to Netflix’s recent price hikes, faster ad-revenue growth and selective live‑sports strategy as margin drivers that support higher profitability and valuation upside. Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability
- Positive Sentiment: Product expansion: Netflix launched “Netflix Playground,” an ad‑free kids gaming app built on its IP — a user‑engagement play that supports stickiness, potential ARPU lift for families, and cross‑sell opportunities. Netflix debuts new ‘Playground’ gaming app for kids
- Neutral Sentiment: Upcoming catalyst: Q1 2026 earnings are due April 16. Market expectations are mixed but some analysts and note‑writers argue Netflix has multiple levers (price, ads, breakup fee) that could produce an earnings beat — the report will likely swing sentiment sharply. Will Netflix Inc (NFLX) beat quarterly earnings?
- Neutral Sentiment: Strategic relief: analysts note Netflix may benefit after losing the Warner Bros. auction (avoids massive acquisition cost and may receive breakup fee), a development reframed as financially constructive by some commentators. Why Netflix stands to get richer after losing Warner Bros. bidding war
- Negative Sentiment: Insider activity: Netflix’s CFO sold roughly $2.8M of stock recently — a small red flag for some traders that can add near‑term pressure or be used by bears as a talking point. Insider Selling: Netflix (NASDAQ:NFLX) CFO Sells $2,805,740.00 in Stock
Insiders Place Their Bets
In other Netflix news, CEO Gregory K. Peters sold 105,781 shares of the company’s stock in a transaction dated Thursday, January 29th. The shares were sold at an average price of $82.94, for a total value of $8,773,476.14. Following the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at $10,130,291.60. This represents a 46.41% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider David A. Hyman sold 23,439 shares of the company’s stock in a transaction dated Friday, January 16th. The stock was sold at an average price of $88.11, for a total transaction of $2,065,210.29. Following the completion of the transaction, the insider owned 316,100 shares in the company, valued at $27,851,571. This represents a 6.90% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 1,543,023 shares of company stock worth $141,145,842. 1.37% of the stock is owned by company insiders.
Netflix Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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