DA Davidson Reiterates “Neutral” Rating for Amazon.com (NASDAQ:AMZN)

Amazon.com (NASDAQ:AMZN)‘s stock had its “neutral” rating reaffirmed by stock analysts at DA Davidson in a research note issued on Friday, MarketBeat reports. They currently have a $175.00 price target on the e-commerce giant’s stock. DA Davidson’s price target would suggest a potential downside of 21.42% from the company’s current price.

AMZN has been the topic of several other research reports. Monness Crespi & Hardt reiterated a “buy” rating and issued a $280.00 price target (down previously from $300.00) on shares of Amazon.com in a report on Monday. President Capital upped their price objective on shares of Amazon.com from $280.00 to $320.00 and gave the stock a “buy” rating in a research report on Tuesday, November 4th. Barclays restated an “overweight” rating and issued a $300.00 price objective (up previously from $275.00) on shares of Amazon.com in a research note on Friday, October 31st. The Goldman Sachs Group raised their price target on shares of Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research note on Wednesday, January 14th. Finally, Canaccord Genuity Group set a $300.00 price objective on shares of Amazon.com and gave the company a “buy” rating in a report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and five have assigned a Hold rating to the company’s stock. According to MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and an average target price of $290.47.

Amazon.com Trading Down 4.4%

AMZN opened at $222.69 on Friday. The company has a 50-day simple moving average of $233.97 and a 200 day simple moving average of $229.91. The stock has a market capitalization of $2.38 trillion, a price-to-earnings ratio of 31.45, a P/E/G ratio of 1.45 and a beta of 1.37. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm’s revenue was up 13.6% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.86 earnings per share. Analysts predict that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Activity

In other Amazon.com news, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total transaction of $583,050.00. Following the sale, the chief executive officer directly owned 505,934 shares in the company, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the sale, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 47,061 shares of company stock worth $10,351,262. 9.70% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the company. Brighton Jones LLC lifted its holdings in shares of Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after buying an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC grew its position in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG increased its holdings in shares of Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE lifted its position in shares of Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after buying an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new position in Amazon.com during the fourth quarter valued at approximately $2,153,000. Institutional investors own 72.20% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and revenue beat — Amazon reported stronger-than-expected cloud growth and quarterly revenue above consensus, supporting the long‑term growth story for AMZN. AWS revenue continues to soar
• Positive Sentiment: Analysts remain largely constructive — multiple firms reiterated Buy ratings and say heavy AI/capex could pay off over time, keeping upside case intact for long‑term investors. TipRanks: analysts reiterate buy ratings
• Neutral Sentiment: Product/AI initiatives could add optionality — wider Alexa+ rollout and reported talks about OpenAI/partnerships expand addressable markets but are longer‑term catalysts. Alexa+ wide launch
• Neutral Sentiment: Regulatory noise — a recent German ruling and fine add localized headwinds but are not the principal driver of today’s move. Reuters: Germany bans price controls
• Negative Sentiment: Massive 2026 capex guide — management announced ≈$200B of capex (up sharply from 2025), mostly for AI data centers, chips and infrastructure; investors fear near‑term margin pressure, cash flow strain and execution risk. Reuters: big capex worries investors
• Negative Sentiment: Slight EPS miss and ugly market reaction — adjusted EPS missed by a penny despite revenue upside, and shares plunged in after‑hours/early trading as the market re‑priced execution and valuation risk. MarketBeat: earnings miss and reaction

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.