Under Armour (NYSE:UAA) Shares Up 14.5% on Strong Earnings

Under Armour, Inc. (NYSE:UAA) shot up 14.5% during trading on Friday following a better than expected earnings announcement. The stock traded as high as $7.17 and last traded at $7.1930. 9,587,212 shares traded hands during mid-day trading, a decline of 26% from the average session volume of 12,933,630 shares. The stock had previously closed at $6.28.

The company reported $0.09 earnings per share for the quarter, topping analysts’ consensus estimates of ($0.02) by $0.11. The company had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The firm’s quarterly revenue was down 5.2% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.08 EPS. Under Armour has set its FY 2026 guidance at 0.100-0.110 EPS.

Key Headlines Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Q3 earnings beat — Under Armour reported $0.09 EPS versus a Zacks consensus loss of ($0.02), driven by tighter cost controls and restructuring that helped offset weaker demand. Under Armour (UAA) Q3 Earnings and Revenues Top Estimates
• Positive Sentiment: Raised FY2026 EPS guidance — Management now targets $0.10–$0.11 EPS for FY2026, above Street estimates (~$0.05), signaling confidence in margin recovery and cost initiatives. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Positive Sentiment: Revenue slightly ahead of estimates and smaller-than-expected sales decline — Q3 revenue of ~$1.33B modestly topped estimates and fell less than feared (-5.2% YoY), helped by a simplified assortment and steadier holiday demand. Under Armour posts smaller drop in quarterly sales on steady holiday demand
• Neutral Sentiment: Company press release and GAAP results available — Full Q3 release provides the detailed financials and guidance context for modeling; useful for building projections but not new directional news. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Neutral Sentiment: Valuation and next-quarter expectations pieces — Recent write-ups assess whether recent share momentum already prices in improvement; useful for timing but not immediate catalysts. Assessing Under Armour (UAA) Valuation After Recent Share Price Momentum
• Negative Sentiment: Tariff pressures and uneven demand remain — Management warned tariffs and weak North America/Asia-Pacific demand persist, which could limit revenue recovery despite margin progress. Under Armour Lifts Outlook Despite Tariff Pressures
• Negative Sentiment: Analyst price target pressure — Telsey reaffirmed a “market perform” rating and $5 PT (well below current levels), a potential drag on sentiment until fundamentals visibly improve. Benzinga
• Negative Sentiment: Sales still down YoY and margins not fully healed — Revenue fell ~5.2% year-over-year and net margin remained negative, underscoring recovery is still in progress. Under Armour (UAA) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

Analyst Upgrades and Downgrades

UAA has been the subject of a number of research analyst reports. Argus raised Under Armour to a “hold” rating in a report on Friday, January 16th. Zacks Research upgraded shares of Under Armour from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, January 6th. Evercore ISI decreased their price target on shares of Under Armour from $5.00 to $4.00 and set an “underperform” rating on the stock in a report on Friday, November 7th. Citigroup reissued a “neutral” rating and issued a $6.20 price objective (up previously from $5.00) on shares of Under Armour in a research note on Friday, January 23rd. Finally, Wall Street Zen upgraded shares of Under Armour from a “sell” rating to a “hold” rating in a research report on Saturday, January 17th. Two research analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating, fifteen have issued a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Hold” and an average price target of $6.44.

Insider Buying and Selling

In other Under Armour news, major shareholder V Prem Et Al Watsa bought 1,112,119 shares of Under Armour stock in a transaction on Wednesday, January 28th. The shares were purchased at an average cost of $6.21 per share, with a total value of $6,906,258.99. Following the acquisition, the insider directly owned 43,000,872 shares of the company’s stock, valued at $267,035,415.12. The trade was a 2.65% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. In the last 90 days, insiders have purchased 42,448,155 shares of company stock worth $219,067,338. 15.60% of the stock is owned by company insiders.

Hedge Funds Weigh In On Under Armour

A number of hedge funds have recently modified their holdings of the business. Laurel Wealth Advisors LLC increased its holdings in Under Armour by 583.0% in the second quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock valued at $28,000 after purchasing an additional 3,498 shares during the period. Neo Ivy Capital Management bought a new stake in shares of Under Armour in the 2nd quarter valued at about $44,000. State of Wyoming acquired a new stake in shares of Under Armour in the second quarter valued at about $44,000. Uhlmann Price Securities LLC bought a new position in shares of Under Armour during the third quarter worth about $46,000. Finally, LRI Investments LLC acquired a new position in shares of Under Armour in the third quarter worth approximately $50,000. Institutional investors and hedge funds own 34.58% of the company’s stock.

Under Armour Stock Performance

The company has a market capitalization of $3.10 billion, a price-to-earnings ratio of -34.23, a price-to-earnings-growth ratio of 6.73 and a beta of 1.83. The stock has a 50 day moving average of $5.26 and a 200 day moving average of $5.19. The company has a quick ratio of 1.10, a current ratio of 1.69 and a debt-to-equity ratio of 0.32.

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.