X Financial (NYSE:XYF – Get Free Report) and Atlanticus (NASDAQ:ATLC – Get Free Report) are both small-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, profitability, dividends, analyst recommendations, institutional ownership, earnings and risk.
Earnings and Valuation
This table compares X Financial and Atlanticus”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| X Financial | $5.60 billion | 0.04 | $209.43 million | $1.96 | 2.81 |
| Atlanticus | $1.97 billion | 0.65 | $122.20 million | $11.35 | 7.35 |
X Financial has higher revenue and earnings than Atlanticus. X Financial is trading at a lower price-to-earnings ratio than Atlanticus, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
1.1% of X Financial shares are held by institutional investors. Comparatively, 14.2% of Atlanticus shares are held by institutional investors. 31.6% of X Financial shares are held by insiders. Comparatively, 51.0% of Atlanticus shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Profitability
This table compares X Financial and Atlanticus’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| X Financial | 9.94% | 9.14% | 5.20% |
| Atlanticus | 7.65% | 27.37% | 2.48% |
Risk and Volatility
X Financial has a beta of 0.47, meaning that its share price is 53% less volatile than the S&P 500. Comparatively, Atlanticus has a beta of 1.8, meaning that its share price is 80% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings for X Financial and Atlanticus, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| X Financial | 0 | 1 | 0 | 0 | 2.00 |
| Atlanticus | 0 | 2 | 5 | 1 | 2.88 |
Atlanticus has a consensus price target of $127.86, indicating a potential upside of 53.27%. Given Atlanticus’ stronger consensus rating and higher probable upside, analysts plainly believe Atlanticus is more favorable than X Financial.
Summary
Atlanticus beats X Financial on 11 of the 15 factors compared between the two stocks.
About X Financial
X Financial is a China-based financial technology company that operates an online platform for consumer lending. The platform connects individual borrowers seeking credit with financial institutions and other funding partners. Its services include unsecured personal credit products, such as Xiaoying Card Loan, which provides eligible customers with access to online credit. The company uses digital processes to support customer acquisition, credit assessment, loan facilitation and servicing. Founded in 2014, X Financial serves customers in China.
About Atlanticus
Atlanticus Holdings Corporation is a financial technology and consumer finance company that provides credit products to consumers, including people who may have limited access to traditional credit. It works with banks, retailers and other partners to offer credit cards, installment loans and point-of-sale financing. The company’s offerings include general-purpose and private-label credit cards, as well as financing for purchases in areas such as healthcare and home improvement. Atlanticus also provides financing solutions through relationships with auto dealers and other businesses.
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