Outdoor (NASDAQ:POWW – Get Free Report) and Asbury Automotive Group (NYSE:ABG – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.
Profitability
This table compares Outdoor and Asbury Automotive Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Outdoor | 12.08% | 1.90% | 1.67% |
| Asbury Automotive Group | 2.66% | 11.85% | 4.09% |
Valuation and Earnings
This table compares Outdoor and Asbury Automotive Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Outdoor | $53.75 million | 4.93 | -$3.54 million | $0.03 | 76.17 |
| Asbury Automotive Group | $18.00 billion | 0.20 | $492.00 million | $25.06 | 8.11 |
Asbury Automotive Group has higher revenue and earnings than Outdoor. Asbury Automotive Group is trading at a lower price-to-earnings ratio than Outdoor, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Outdoor has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500. Comparatively, Asbury Automotive Group has a beta of 0.78, meaning that its share price is 22% less volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and recommmendations for Outdoor and Asbury Automotive Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Outdoor | 0 | 1 | 1 | 1 | 3.00 |
| Asbury Automotive Group | 2 | 5 | 3 | 0 | 2.10 |
Outdoor currently has a consensus price target of $2.75, indicating a potential upside of 20.35%. Asbury Automotive Group has a consensus price target of $222.88, indicating a potential upside of 9.69%. Given Outdoor’s stronger consensus rating and higher possible upside, equities analysts clearly believe Outdoor is more favorable than Asbury Automotive Group.
Institutional and Insider Ownership
26.4% of Outdoor shares are held by institutional investors. 28.1% of Outdoor shares are held by company insiders. Comparatively, 0.7% of Asbury Automotive Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Summary
Outdoor beats Asbury Automotive Group on 9 of the 15 factors compared between the two stocks.
About Outdoor
Outdoor Holding Company operates GunBroker.com, an online marketplace connecting buyers and sellers of firearms, ammunition, hunting and shooting equipment, and related collectibles. The platform facilitates transactions between users, with firearm purchases handled in accordance with applicable laws and transfer requirements. The company was formerly known as AMMO, Inc. and historically manufactured and sold ammunition. In 2024, it sold its ammunition manufacturing business and shifted its focus to GunBroker.com and its online marketplace operations.
About Asbury Automotive Group
Asbury Automotive Group is a U.S. automotive retailer that operates franchised new- and used-vehicle dealerships. Its dealerships sell vehicles from a range of manufacturers and offer related services, including vehicle financing and insurance products, maintenance and repairs, parts sales, and collision repair. The company also operates Clicklane, a digital platform that lets customers research, purchase, finance, and arrange delivery of vehicles online. Asbury was founded in 1995 and has expanded through acquisitions, including its 2021 purchase of Larry H. Miller Dealerships.
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