Reformation (NYSE:REF) Given New $21.00 Price Target at Royal Bank Of Canada

Reformation (NYSE:REF) had its price objective hoisted by Royal Bank Of Canada from $18.00 to $21.00 in a research note released on Friday morning,Benzinga reports. The firm currently has an outperform rating on the stock.

A number of other brokerages have also recently commented on REF. Robert W. Baird assumed coverage on Reformation in a report on Monday, August 24th. They set an “outperform” rating and a $19.00 target price for the company. Morgan Stanley initiated coverage on shares of Reformation in a research note on Monday, August 24th. They issued an “equal weight” rating and a $16.00 price objective for the company. William Blair initiated coverage on shares of Reformation in a report on Monday, August 24th. They issued an “outperform” rating for the company. Telsey Advisory Group began coverage on shares of Reformation in a research note on Monday, August 24th. They set an “outperform” rating and a $20.00 target price on the stock. Finally, Zacks Research upgraded shares of Reformation to a “hold” rating in a report on Tuesday, August 25th. Eight research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $19.75.

Reformation Stock Performance

Shares of Reformation stock traded up $1.16 on Friday, reaching $18.01. The company had a trading volume of 930,877 shares, compared to its average volume of 391,807. The business has a 50 day simple moving average of $14.37. The stock has a market cap of $1.06 billion and a price-to-earnings ratio of -1,801.00. Reformation has a 52-week low of $11.85 and a 52-week high of $18.44. The company has a current ratio of 1.58, a quick ratio of 0.96 and a debt-to-equity ratio of 0.64.

Reformation (NYSE:REF) last announced its earnings results on Thursday, November 5th. The company reported ($0.02) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.04). The business had revenue of $173.57 million during the quarter, compared to the consensus estimate of $170.48 million. The business’s revenue for the quarter was up 19.1% on a year-over-year basis. As a group, sell-side analysts predict that Reformation will post 0.17 EPS for the current year.

Insider Activity

In related news, major shareholder Scsp Refo sold 149,596 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total transaction of $2,086,864.20. Following the sale, the insider directly owned 28,942,153 shares in the company, valued at approximately $403,743,034.35. This represents a 0.51% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Yael Aflalo sold 60,298 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total transaction of $841,157.10. Following the sale, the director owned 11,665,505 shares in the company, valued at $162,733,794.75. The trade was a 0.51% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing.

Key Headlines Impacting Reformation

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Royal Bank of Canada raised its price target to $21 from $18 and maintained an “outperform” rating. Tickerreport article
• Positive Sentiment: BTIG Research increased its target to $21 from $20 and assigned a “buy” rating, adding to the analyst support for the shares. Tickerreport article
• Positive Sentiment: Fiscal Q3 revenue rose 19.1% year over year to $173.6 million, topping estimates. Active customers grew 23%, gross margin expanded to 60.4%, and adjusted EBITDA increased 64.2% to $23.1 million. Q3 results
• Positive Sentiment: Reformation raised its fiscal 2026 net revenue growth outlook to about 20% and expects its adjusted EBITDA margin to reach the high end of its prior guidance, around 14.2%. 2026 outlook
• Negative Sentiment: Quarterly loss was $0.02 per share, missing consensus expectations for earnings of $0.02 per share. The company reported a net loss of $1.1 million. Earnings report

Reformation Company Profile

Reformation is a fashion company that designs and sells women’s clothing, footwear, accessories and related products. Its assortment includes dresses, tops, denim, knitwear, outerwear, shoes, handbags and wedding apparel, with products offered through its direct-to-consumer website and retail stores.

Founded in 2009 by Yael Aflalo, Reformation built its brand around combining contemporary style with sustainability-focused production practices. The company has emphasized the use of lower-impact materials, reuse of vintage garments and deadstock fabrics, and efforts to reduce the environmental impact of its operations and supply chain.

Reformation serves customers in the United States and internationally through its online platform and a network of retail locations.