KeyCorp Issues Positive Forecast for Planet Fitness (NYSE:PLNT) Stock Price

Planet Fitness (NYSE:PLNT) had its price objective upped by analysts at KeyCorp from $65.00 to $68.00 in a report issued on Friday, Benzinga reports. The firm currently has an “overweight” rating on the stock. KeyCorp‘s target price would suggest a potential upside of 13.77% from the company’s current price.

A number of other brokerages have also recently weighed in on PLNT. Zacks Research upgraded shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a research note on Friday, July 10th. JPMorgan Chase & Co. boosted their target price on Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a report on Thursday, July 9th. Weiss Ratings restated a “sell (d+)” rating on shares of Planet Fitness in a research report on Monday, September 14th. Cantor Fitzgerald set a $62.00 price target on Planet Fitness in a research report on Thursday, July 9th. Finally, Morgan Stanley boosted their price objective on Planet Fitness from $51.00 to $55.00 and gave the stock an “equal weight” rating in a research note on Tuesday, October 27th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Planet Fitness presently has an average rating of “Moderate Buy” and a consensus price target of $70.76.

Planet Fitness Trading Down 0.5%

PLNT opened at $59.77 on Friday. The business’s 50 day moving average is $49.05 and its 200-day moving average is $61.52. The stock has a market cap of $4.51 billion, a PE ratio of 20.32, a price-to-earnings-growth ratio of 1.23 and a beta of 1.02. Planet Fitness has a twelve month low of $37.03 and a twelve month high of $114.26.

Planet Fitness (NYSE:PLNT) last issued its quarterly earnings data on Thursday, November 5th. The company reported $0.83 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.81 by $0.02. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%. The business had revenue of $359.98 million during the quarter, compared to analyst estimates of $348.34 million. During the same period in the prior year, the company posted $0.80 EPS. The business’s revenue for the quarter was up 9.0% compared to the same quarter last year. As a group, analysts forecast that Planet Fitness will post 3.22 EPS for the current year.

Insider Activity at Planet Fitness

In related news, COO William Bode sold 7,000 shares of the firm’s stock in a transaction that occurred on Monday, September 14th. The shares were sold at an average price of $51.22, for a total transaction of $358,540.00. Following the completion of the sale, the chief operating officer directly owned 32,939 shares in the company, valued at approximately $1,687,135.58. This trade represents a 17.53% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director Stephen Spinelli, Jr. bought 10,000 shares of Planet Fitness stock in a transaction that occurred on Monday, August 10th. The shares were acquired at an average price of $49.28 per share, with a total value of $492,800.00. Following the completion of the acquisition, the director directly owned 45,516 shares of the company’s stock, valued at $2,243,028.48. This represents a 28.16% increase in their position. The SEC filing for this purchase provides additional information. Company insiders own 0.90% of the company’s stock.

Institutional Investors Weigh In On Planet Fitness

A number of institutional investors and hedge funds have recently modified their holdings of PLNT. Assenagon Asset Management S.A. acquired a new position in shares of Planet Fitness in the 2nd quarter worth $44,399,000. Leeward Investments LLC MA purchased a new stake in shares of Planet Fitness during the third quarter valued at $10,558,000. Montanova Capital LLC purchased a new stake in shares of Planet Fitness during the second quarter valued at $11,473,000. Van Berkom & Associates Inc. lifted its holdings in shares of Planet Fitness by 21.1% during the first quarter. Van Berkom & Associates Inc. now owns 990,819 shares of the company’s stock valued at $73,697,000 after purchasing an additional 172,586 shares during the last quarter. Finally, Amundi boosted its position in shares of Planet Fitness by 118.2% in the 1st quarter. Amundi now owns 260,327 shares of the company’s stock valued at $19,363,000 after purchasing an additional 141,010 shares during the period. Institutional investors and hedge funds own 95.53% of the company’s stock.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q3 results topped expectations: Planet Fitness reported adjusted earnings of $0.83 per share versus the $0.81 consensus and revenue of about $360 million, up 9% year over year. The company also raised its 2026 forecast. Planet Fitness Raises 2026 Forecast After Q3 Earnings Beat
• Positive Sentiment: Large buyback authorization: The board approved a new $500 million share-repurchase program; Planet Fitness also repurchased and retired $50 million of shares during the quarter. Buybacks can support per-share results and signal confidence, though their impact depends on execution. Planet Fitness Announces Third Quarter 2026 Results
• Positive Sentiment: Analyst became more bullish: Wells Fargo raised its price target to $75 from $65 and maintained an “overweight” rating. Wells Fargo Raises Planet Fitness Price Target
• Positive Sentiment: Planned Black Card price increases: Management plans regional Black Card price hikes in Q2 2027, which could support future revenue per member. Planet Fitness: 3 Key Takeaways for Long-Term Investors
• Neutral Sentiment: Growth and portfolio changes: Planet Fitness announced plans to enter Portugal through its acquisition of Be-Fit and began a strategic review of its domestic corporate-owned clubs, potentially including sales. The review’s outcome and financial effect are not yet clear. Planet Fitness Announces Third Quarter 2026 Results
• Neutral Sentiment: System-wide same-club sales increased 1.5% in Q3, a measure investors may watch alongside the stronger overall revenue growth. Planet Fitness Announces Third Quarter 2026 Results

Planet Fitness Company Profile

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.