FIGS (NYSE:FIGS – Get Free Report) and Signet Jewelers (NYSE:SIG – Get Free Report) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, earnings, valuation, profitability and dividends.
Institutional & Insider Ownership
92.2% of FIGS shares are owned by institutional investors. 27.1% of FIGS shares are owned by insiders. Comparatively, 1.2% of Signet Jewelers shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares FIGS and Signet Jewelers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FIGS | 8.72% | 12.53% | 9.52% |
| Signet Jewelers | 5.19% | 23.28% | 7.61% |
Earnings and Valuation
This table compares FIGS and Signet Jewelers”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FIGS | $631.10 million | 5.22 | $34.25 million | $0.33 | 60.13 |
| Signet Jewelers | $6.81 billion | 0.69 | $294.40 million | $8.68 | 14.05 |
Signet Jewelers has higher revenue and earnings than FIGS. Signet Jewelers is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
FIGS has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500. Comparatively, Signet Jewelers has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for FIGS and Signet Jewelers, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FIGS | 0 | 4 | 7 | 0 | 2.64 |
| Signet Jewelers | 0 | 5 | 6 | 1 | 2.67 |
FIGS currently has a consensus target price of $20.14, indicating a potential upside of 1.51%. Signet Jewelers has a consensus target price of $125.56, indicating a potential upside of 2.93%. Given Signet Jewelers’ stronger consensus rating and higher possible upside, analysts clearly believe Signet Jewelers is more favorable than FIGS.
About FIGS
FIGS, Inc. operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally. It designs and sells healthcare apparel and scrubwear and non-scrubwear offerings, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear, and other apparel. It also offers sports bras, performance leggings, tops, super-soft pima cotton tops, vests, fleeces, and jackets; necessities, scrub caps, lanyards, badge reels, tote bags, baseball caps, and beanies. The company markets and sells its products to healthcare professionals through its direct-to-consumer digital platform comprising website, mobile app, and B2B business, as well as retail store. FIGS, Inc. was founded in 2013 and is headquartered in Santa Monica, California. FIGS, Inc.
About Signet Jewelers
Signet Jewelers Limited operates as a diamond jewelry retailer. It operates through three segments: North America, International, and Other. The North America segment operates jewelry stores in jewelry stores in malls, mall-based kiosks, and off-mall locations in the United States and Canada primarily under the Kay Jewelers, Kay Jewelers Outlet, Jared The Galleria Of Jewelry, Jared Vault, Zales Outlet, Zales Jewelers, Diamonds Direct, James Allen, Banter by Piercing Pagoda, and Peoples Jewellers names, as well as operates online through its digital banners, James Allen and Blue Nile. This segment also engages in jewelry subscription business. The International segment operates stores in shopping malls and off-mall locations primarily under the H.Samuel and Ernest Jones brands in the United Kingdom, Republic of Ireland, and Channel Islands. The Other segment is involved in the purchase and conversion of rough diamonds to polished stones, as well as the provision of diamond polishing services. Signet Jewelers Limited is based in Hamilton, Bermuda.
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