Contrasting Niu Technologies (NIU) & The Competition

Niu Technologies (NASDAQ:NIU) is one of 119 publicly-traded companies in the “Automobiles” industry, but how does it contrast to its rivals? We will compare Niu Technologies to related businesses based on the strength of its risk, dividends, analyst recommendations, profitability, valuation, earnings and institutional ownership.

Profitability

This table compares Niu Technologies and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Niu Technologies	-4.39%	-24.20%	-6.38%
Niu Technologies Competitors	-1,522.33%	-123.39%	-11.65%

Volatility & Risk

Niu Technologies has a beta of -0.31, meaning that its share price is 131% less volatile than the S&P 500. Comparatively, Niu Technologies’ rivals have a beta of 1.02, meaning that their average share price is 2% more volatile than the S&P 500.

Institutional and Insider Ownership

75.1% of Niu Technologies shares are owned by institutional investors. Comparatively, 39.1% of shares of all “Automobiles” companies are owned by institutional investors. 10.2% of Niu Technologies shares are owned by company insiders. Comparatively, 13.9% of shares of all “Automobiles” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Niu Technologies and its rivals, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Niu Technologies	1	1	0	0	1.50
Niu Technologies Competitors	2134	5136	6396	192	2.34

Niu Technologies currently has a consensus target price of $3.50, suggesting a potential upside of 96.08%. As a group, “Automobiles” companies have a potential upside of 62.00%. Given Niu Technologies’ higher possible upside, equities analysts plainly believe Niu Technologies is more favorable than its rivals.

Earnings & Valuation

This table compares Niu Technologies and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Niu Technologies	$4.72 billion	-$5.63 million	-4.70
Niu Technologies Competitors	$2,012.16 billion	$1.13 billion	7.65

Niu Technologies’ rivals have higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Summary

Niu Technologies rivals beat Niu Technologies on 8 of the 13 factors compared.

Niu Technologies Company Profile

Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.