Coursera (NYSE:COUR – Get Free Report) and XWELL (NASDAQ:XWEL – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, dividends, risk, profitability and institutional ownership.
Analyst Recommendations
This is a breakdown of recent ratings for Coursera and XWELL, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Coursera | 1 | 7 | 5 | 0 | 2.31 |
| XWELL | 1 | 0 | 0 | 0 | 1.00 |
Coursera presently has a consensus target price of $6.36, indicating a potential upside of 82.34%. Given Coursera’s stronger consensus rating and higher possible upside, research analysts clearly believe Coursera is more favorable than XWELL.
Risk & Volatility
Coursera has a beta of 1.24, suggesting that its share price is 24% more volatile than the S&P 500. Comparatively, XWELL has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500.
Valuation & Earnings
This table compares Coursera and XWELL”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Coursera | $757.50 million | 1.22 | -$51.00 million | ($0.72) | -4.85 |
| XWELL | $29.21 million | 0.25 | -$16.99 million | ($5.32) | -0.13 |
XWELL has lower revenue, but higher earnings than Coursera. Coursera is trading at a lower price-to-earnings ratio than XWELL, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
89.5% of Coursera shares are held by institutional investors. Comparatively, 8.7% of XWELL shares are held by institutional investors. 16.3% of Coursera shares are held by company insiders. Comparatively, 21.1% of XWELL shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Coursera and XWELL’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Coursera | -14.35% | 3.47% | 2.14% |
| XWELL | -82.90% | -1,091.48% | -119.50% |
Summary
Coursera beats XWELL on 11 of the 14 factors compared between the two stocks.
About Coursera
Coursera, Inc. operates an online educational content platform in the United States, Europe, Africa, the Asia Pacific, the Middle East, and internationally. It operates in three segments: Consumer, Enterprise, and Degrees. The company offers guided projects, courses, and specializations, as well as online degrees; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack. It offers its products to individuals, enterprise, business, campus, and government. The company was formerly known as Dkandu, Inc. and changed its name to Coursera, Inc. in April 2012. Coursera, Inc. was incorporated in 2011 and is headquartered in Mountain View, California.
About XWELL
XWELL, Inc. provides health and wellness services in airport and off airport marketplaces in the United States and internationally. It operates in four segments: XpresSpa, XpresTest, Naples Wax Center, and Treat. The XpresSpa segment traveler's spa services, including massage, nail, and skin care services, as well as spa and travel products. The XpresTest segment offers diagnostic COVID-19 tests at XpresCheck Wellness Centers in airports, to airport employees and to the traveling public but has transitioned to the CDC's bio-surveillance program; and provides marketing support through HyperPointe business to various health and health-related channels. The Napple Wax Center segment offers skincare and cometic products, as well as face and body waxing services. The Treat segment provides access to wellness services for travelers at on-site centers, consisting of self-guided yoga, meditation, and low impact weight exercises programs. The company offers its services through stores, kiosks, and online. The company was formerly known as XpresSpa Group, Inc. and changed its name to XWELL, Inc. in October 2022. XWELL, Inc. is based in New York, New York.
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