Domo (HUCK) vs. The Competition Critical Contrast

Domo (NASDAQ:HUCK) is one of 342 publicly-traded companies in the “Financial Services” industry, but how does it weigh in compared to its competitors? We will compare Domo to similar businesses based on the strength of its analyst recommendations, earnings, valuation, risk, institutional ownership, profitability and dividends.

Risk and Volatility

Domo has a beta of 1.81, meaning that its share price is 81% more volatile than the S&P 500. Comparatively, Domo’s competitors have a beta of 2.49, meaning that their average share price is 149% more volatile than the S&P 500.

Institutional and Insider Ownership

76.6% of Domo shares are held by institutional investors. Comparatively, 43.0% of shares of all “Financial Services” companies are held by institutional investors. 13.3% of Domo shares are held by company insiders. Comparatively, 21.9% of shares of all “Financial Services” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Domo and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Domo	-13.37%	N/A	-25.13%
Domo Competitors	-409.62%	-15.98%	-6.09%

Earnings and Valuation

This table compares Domo and its competitors gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Domo	$318.86 million	-$59.34 million	-3.21
Domo Competitors	$6.30 billion	$1.07 billion	8.36

Domo’s competitors have higher revenue and earnings than Domo. Domo is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and target prices for Domo and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Domo	4	4	1	0	1.67
Domo Competitors	1966	6868	11617	443	2.50

Domo presently has a consensus price target of $3.95, suggesting a potential upside of 25.53%. As a group, “Financial Services” companies have a potential downside of 1.58%. Given Domo’s higher possible upside, equities analysts clearly believe Domo is more favorable than its competitors.

Summary

Domo competitors beat Domo on 9 of the 13 factors compared.

About Domo

Domo, Inc., together with its subsidiaries, operates a cloud-based business intelligence platform in North America, Western Europe, Canada, Australia, and Japan. Its platform digitally connects from the chief executive officer to the frontline employee with the various people, data, and systems in an organization, as well as giving them access to real-time data and insights, and allowing them to manage business via various browsers and visualization engines accessible across laptops, TV screens, monitors, tablets, and smartphones. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was incorporated in 2010 and is headquartered in American Fork, Utah.