Contrasting SOBR Safe (NASDAQ:SOBR) & RF Industries (NASDAQ:RFIL)

SOBR Safe (NASDAQ:SOBR) and RF Industries (NASDAQ:RFIL) are both small-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, valuation, analyst recommendations, profitability and risk.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for SOBR Safe and RF Industries, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOBR Safe	1	0	0	0	1.00
RF Industries	0	2	2	0	2.50

RF Industries has a consensus target price of $14.50, suggesting a potential upside of 88.56%. Given RF Industries’ stronger consensus rating and higher possible upside, analysts clearly believe RF Industries is more favorable than SOBR Safe.

Earnings & Valuation

This table compares SOBR Safe and RF Industries”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SOBR Safe	$354,654.00	0.61	-$8.95 million	($5.35)	-0.01
RF Industries	$80.59 million	1.04	$80,000.00	$0.22	34.95

RF Industries has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than RF Industries, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

SOBR Safe has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500. Comparatively, RF Industries has a beta of 1.34, suggesting that its share price is 34% more volatile than the S&P 500.

Institutional and Insider Ownership

7.9% of SOBR Safe shares are held by institutional investors. Comparatively, 23.5% of RF Industries shares are held by institutional investors. 0.1% of SOBR Safe shares are held by company insiders. Comparatively, 20.4% of RF Industries shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares SOBR Safe and RF Industries’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SOBR Safe	-2,924.23%	-314.39%	-228.18%
RF Industries	2.83%	15.32%	7.80%

Summary

RF Industries beats SOBR Safe on 14 of the 14 factors compared between the two stocks.

About SOBR Safe

SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company provides SOBRcheck, a stationary identification and alcohol monitoring product; and SOBRsure, a transdermal, alcohol-detecting wearable band. It also offers SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution for applications in probation management, fleet and facility, alcohol rehabilitation, and youth drivers. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.

About RF Industries

RF Industries, Ltd., together with its subsidiaries, designs, manufactures, and markets interconnect products and systems in the United States, Canada, Italy, Mexico, and internationally. The company operates through two segments, RF Connector and Cable Assembly, and Custom Cabling Manufacturing and Assembly. The company designs, manufactures, and distributes various coaxial connectors and cable assemblies that are integrated with coaxial connectors; custom copper and fiber cable assemblies, complex hybrid fiber optic and power solution cables, adapters, and electromechanical wiring harnesses for communication, computer, LAN, automotive, and medical equipment; energy-efficient cooling systems for wireless base stations and remote equipment shelters; and custom-designed pole-ready 5G small cell integrated enclosures. It also designs and manufactures cable assemblies and wiring harnesses for blue chip industrial, oilfield, instrumentation, medical, and military customers; connectivity solutions to telecommunications and data communications distributors; thermal control systems; and radio frequency and microwave distribution system products, such as dividers, directional couplers, and filters. The company sells its products through warehousing distributors and in-house marketing and sales team. It serves telecommunications carriers and equipment manufacturers, wireless and network infrastructure carriers, and original equipment manufacturers. The company was formerly known as Celltronics, Inc. and changed its name RF Industries, Ltd. in November 1990. RF Industries, Ltd. was incorporated in 1979 and is headquartered in San Diego, California.