Citigroup Issues Positive Forecast for Harley-Davidson (NYSE:HOG) Stock Price

Harley-Davidson (NYSE:HOG) had its price objective increased by Citigroup from $33.00 to $37.00 in a research report released on Friday morning,Benzinga reports. The brokerage currently has a buy rating on the stock.

HOG has been the subject of several other reports. Robert W. Baird upped their target price on Harley-Davidson from $28.00 to $30.00 and gave the company a “neutral” rating in a research note on Friday, July 24th. DA Davidson raised their price target on Harley-Davidson from $30.00 to $33.00 and gave the stock a “buy” rating in a research note on Monday, August 17th. Loop Capital raised Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price target on the stock in a research note on Monday, July 20th. Griffin Securities set a $33.00 price target on Harley-Davidson in a report on Monday, August 17th. Finally, Weiss Ratings raised shares of Harley-Davidson from a “hold (c-)” rating to a “hold (c)” rating in a research note on Friday, October 23rd. One research analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating, four have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, Harley-Davidson presently has an average rating of “Moderate Buy” and a consensus price target of $29.91.

Harley-Davidson Stock Up 2.4%

HOG stock opened at $31.06 on Friday. The stock has a market capitalization of $3.23 billion, a P/E ratio of -29.03, a PEG ratio of 8.48 and a beta of 1.30. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.70 and a current ratio of 1.97. Harley-Davidson has a one year low of $17.09 and a one year high of $31.23. The company has a 50 day moving average price of $27.21 and a two-hundred day moving average price of $23.96.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings results on Thursday, October 29th. The company reported $0.40 earnings per share for the quarter, missing analysts’ consensus estimates of $0.47 by ($0.07). Harley-Davidson had a negative return on equity of 4.26% and a negative net margin of 3.31%. The business had revenue of $1.08 billion for the quarter, compared to analysts’ expectations of $1.07 billion. During the same period in the prior year, the company earned $3.10 EPS. The company’s revenue for the quarter was down 19.3% compared to the same quarter last year. As a group, sell-side analysts expect that Harley-Davidson will post 0.66 EPS for the current year.

Harley-Davidson Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Tuesday, September 29th. Shareholders of record on Tuesday, September 15th were issued a $0.1875 dividend. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.4%. The ex-dividend date was Tuesday, September 15th. Harley-Davidson’s dividend payout ratio (DPR) is 46.01%.

Insider Activity

In other news, CEO Artie Starrs bought 10,000 shares of the business’s stock in a transaction that occurred on Monday, August 10th. The shares were acquired at an average cost of $25.89 per share, with a total value of $258,900.00. Following the transaction, the chief executive officer owned 25,000 shares of the company’s stock, valued at $647,250. This represents a 66.67% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, CFO Jonathan R. Root sold 1,559 shares of the stock in a transaction on Thursday, October 1st. The stock was sold at an average price of $24.43, for a total value of $38,086.37. Following the completion of the transaction, the chief financial officer directly owned 24,733 shares in the company, valued at $604,227.19. This trade represents a 5.93% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 4,667 shares of company stock valued at $119,423 in the last ninety days. Company insiders own 0.97% of the company’s stock.

Hedge Funds Weigh In On Harley-Davidson

Large investors have recently modified their holdings of the company. VIRGINIA RETIREMENT SYSTEMS ET Al raised its position in shares of Harley-Davidson by 4.0% during the 3rd quarter. VIRGINIA RETIREMENT SYSTEMS ET Al now owns 122,400 shares of the company’s stock worth $2,990,000 after buying an additional 4,700 shares in the last quarter. Roman Butler Fullerton & Co. bought a new position in shares of Harley-Davidson in the third quarter valued at approximately $235,000. RWC Asset Management LLP bought a new position in shares of Harley-Davidson in the third quarter valued at approximately $19,292,000. Root Financial Partners LLC acquired a new position in shares of Harley-Davidson during the third quarter valued at approximately $37,000. Finally, Nisa Investment Advisors LLC increased its stake in shares of Harley-Davidson by 3.4% during the third quarter. Nisa Investment Advisors LLC now owns 96,976 shares of the company’s stock valued at $2,369,000 after acquiring an additional 3,208 shares during the period. 85.10% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Raised 2026 outlook: Harley-Davidson raised its full-year guidance for both Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS) for the second time this year. Full-year motorcycle retail sales and wholesale shipments are now projected at 135,500–139,000 units. Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
• Positive Sentiment: Improving retail demand: North American retail motorcycle sales rose 9% year over year in the third quarter, accelerating from 3% growth in the prior quarter. Global retail sales increased 5%, while dealer inventory ended the quarter 26% below the year-earlier level. Harley-Davidson Lifts 2026 Outlook
• Positive Sentiment: Positive analyst action and options activity: Citigroup raised its price target from $33 to $37 and initiated a “buy” rating. Traders also purchased 3,586 call options, roughly 225% above average volume, signaling increased bullish speculative interest.
• Positive Sentiment: Shareholder returns: Harley-Davidson returned $110 million to shareholders during the quarter, including $91 million in share repurchases and $19 million in dividends.
• Neutral Sentiment: Board changes: The company appointed two new independent directors, potentially supporting governance and strategic oversight.
• Negative Sentiment: Quarterly earnings missed expectations: Adjusted diluted EPS was $0.40, below the roughly $0.44–$0.47 analyst consensus. Revenue declined year over year, while HDMC shipments fell 8% to 33,616 units. Harley-Davidson Q3 Earnings and Revenues Miss Estimates
• Negative Sentiment: Profitability weakened sharply: Net income attributable to Harley-Davidson fell to $43 million from $377 million a year earlier, reflecting a difficult comparison and lower HDFS earnings. Wells Fargo raised its target from $20 to $25 but maintained an “underweight” rating, highlighting continued downside risk.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.