eBay (NASDAQ:EBAY) Stock Price Target Raised at Citigroup

eBay (NASDAQ:EBAY) had its target price hoisted by equities researchers at Citigroup from $130.00 to $145.00 in a note issued to investors on Friday, Benzinga reports. The firm currently has a “buy” rating on the e-commerce company’s stock. Citigroup‘s price objective would suggest a potential upside of 19.20% from the stock’s previous close.

A number of other research analysts have also issued reports on EBAY. Sanford C. Bernstein raised their target price on shares of eBay from $115.00 to $125.00 and gave the company a “market perform” rating in a research note on Thursday. Arete Research cut their target price on shares of eBay from $113.00 to $111.00 and set a “neutral” rating for the company in a research report on Thursday, September 24th. Rosenblatt Securities boosted their target price on shares of eBay from $132.00 to $137.00 and gave the stock a “buy” rating in a research report on Thursday. Evercore set a $120.00 price target on shares of eBay in a report on Thursday. Finally, William Blair began coverage on eBay in a research report on Thursday. They issued a “market perform” rating on the stock. Sixteen investment analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and three have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and a consensus target price of $123.36.

eBay Stock Up 0.4%

Shares of NASDAQ EBAY traded up $0.45 during mid-day trading on Friday, reaching $121.64. 5,587,789 shares of the company traded hands, compared to its average volume of 4,879,870. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02. The stock has a market cap of $54.13 billion, a PE ratio of 26.56, a price-to-earnings-growth ratio of 2.95 and a beta of 1.33. The company’s fifty day moving average is $110.49 and its two-hundred day moving average is $103.72. eBay has a fifty-two week low of $78.03 and a fifty-two week high of $124.59.

eBay (NASDAQ:EBAY) last issued its quarterly earnings data on Wednesday, October 28th. The e-commerce company reported $1.51 earnings per share for the quarter, beating analysts’ consensus estimates of $1.41 by $0.10. eBay had a return on equity of 48.79% and a net margin of 16.84%. The business had revenue of $3.21 billion for the quarter, compared to the consensus estimate of $3.12 billion. During the same period last year, the business earned $1.36 EPS. The firm’s revenue was up 13.7% compared to the same quarter last year. On average, analysts expect that eBay will post 4.90 earnings per share for the current year.

Insider Buying and Selling at eBay

In other eBay news, SVP Jordan Sweetnam sold 1,014 shares of the business’s stock in a transaction dated Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total value of $102,809.46. Following the transaction, the senior vice president directly owned 35,546 shares in the company, valued at $3,604,008.94. The trade was a 2.77% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the company’s stock in a transaction dated Monday, October 5th. The stock was sold at an average price of $107.08, for a total transaction of $1,189,658.80. Following the sale, the chief executive officer directly owned 226,269 shares in the company, valued at $24,228,884.52. This represents a 4.68% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 34,344 shares of company stock worth $3,635,567 in the last 90 days. 0.67% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the company. BlackRock Inc. bought a new position in eBay in the 2nd quarter valued at $4,406,897,000. Dimensional Fund Advisors LP grew its holdings in shares of eBay by 1.7% during the first quarter. Dimensional Fund Advisors LP now owns 4,901,415 shares of the e-commerce company’s stock worth $446,042,000 after purchasing an additional 80,450 shares during the last quarter. Legal & General Group Plc bought a new stake in shares of eBay during the second quarter worth $506,653,000. Amundi increased its stake in shares of eBay by 26.4% in the second quarter. Amundi now owns 4,014,323 shares of the e-commerce company’s stock valued at $448,601,000 after buying an additional 838,057 shares in the last quarter. Finally, Bank of America Corp DE increased its stake in shares of eBay by 0.8% in the first quarter. Bank of America Corp DE now owns 3,722,253 shares of the e-commerce company’s stock valued at $338,799,000 after buying an additional 30,761 shares in the last quarter. Institutional investors own 87.48% of the company’s stock.

Key eBay News

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q3 results exceeded expectations: Revenue increased 14% year over year to $3.21 billion, while non-GAAP EPS of $1.51 surpassed the roughly $1.41-$1.43 consensus range. Gross merchandise volume rose 15% to $23.2 billion, with strength across collectibles, advertising and live shopping. eBay Inc. Reports Third Quarter 2026 Results
• Positive Sentiment: Raised guidance points to continued momentum: eBay now expects fiscal 2026 EPS of $6.25-$6.30, above the $5.89 consensus, and fourth-quarter EPS of $1.48-$1.53 versus expectations of $1.42. Full-year revenue guidance of $12.6-$12.7 billion is also above consensus. eBay Stock Nears 52-Week High on 2027 Growth Outlook
• Positive Sentiment: Growth initiatives are gaining traction: Depop’s U.S. merchandise volume more than doubled year over year, while fashion sales across eBay and Depop reached $9 billion over the past year. The company also returned $827 million to shareholders through buybacks and dividends. eBay: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Several analysts raised targets after the earnings beat, including Oppenheimer to $140 and Rosenblatt to $137, reinforcing the view that eBay’s turnaround is progressing. Analysts Raise Forecasts on eBay
• Neutral Sentiment: Susquehanna and JPMorgan raised their targets to $125 but retained neutral ratings, suggesting much of the near-term upside may already be reflected in the stock.
• Negative Sentiment: Higher expenses narrowed operating margins, creating execution risk as eBay invests in growth. In addition, reported insider activity showed selling without corresponding purchases, which may temper investor enthusiasm.

About eBay

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.