Datasea (NASDAQ:DTSS) & Viant Technology (NASDAQ:DSP) Head to Head Comparison

Viant Technology (NASDAQ:DSP) and Datasea (NASDAQ:DTSS) are both small-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, analyst recommendations, earnings, valuation, dividends and institutional ownership.

Earnings & Valuation

This table compares Viant Technology and Datasea”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$344.20 million	2.48	$8.35 million	$0.31	41.39
Datasea	$40.70 million	0.15	-$2.19 million	($0.32)	-1.88

Viant Technology has higher revenue and earnings than Datasea. Datasea is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

11.4% of Viant Technology shares are held by institutional investors. Comparatively, 82.1% of Datasea shares are held by institutional investors. 29.4% of Viant Technology shares are held by company insiders. Comparatively, 50.6% of Datasea shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Viant Technology and Datasea’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viant Technology	2.24%	4.23%	2.71%
Datasea	N/A	N/A	N/A

Analyst Recommendations

This is a summary of current ratings and target prices for Viant Technology and Datasea, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	0	1	5	2	3.12
Datasea	1	0	0	0	1.00

Viant Technology currently has a consensus target price of $18.33, suggesting a potential upside of 42.89%. Given Viant Technology’s stronger consensus rating and higher possible upside, equities analysts plainly believe Viant Technology is more favorable than Datasea.

Volatility and Risk

Viant Technology has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, Datasea has a beta of 0.8, suggesting that its share price is 20% less volatile than the S&P 500.

Summary

Viant Technology beats Datasea on 12 of the 14 factors compared between the two stocks.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.

About Datasea

Datasea Inc., through its subsidiaries, provides technology and information systems in the People's Republic of China. The company provides smart city solutions and 5G messaging applications. It also offers its smart security solutions primarily to schools, tourist or scenic attractions, and public communities. In addition, the company provides intelligent acoustics products, which include ultrasonic air sterilizer, air purification and deodorization, and other products. The company was formerly known as Rose Rock, Inc. and changed its name to Datasea Inc. in October 2015. Datasea Inc. was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.