Simplicity Wealth LLC Purchases 6,358 Shares of Alphabet Inc. $GOOG

Simplicity Wealth LLC lifted its holdings in Alphabet Inc. (NASDAQ:GOOG) by 13.3% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 54,191 shares of the information services provider’s stock after buying an additional 6,358 shares during the quarter. Simplicity Wealth LLC’s holdings in Alphabet were worth $18,465,000 as of its most recent SEC filing.

Other hedge funds have also bought and sold shares of the company. Mountain Hill Investment Partners Corp. grew its stake in shares of Alphabet by 1.4% in the 3rd quarter. Mountain Hill Investment Partners Corp. now owns 21,997 shares of the information services provider’s stock worth $7,495,000 after buying an additional 305 shares during the last quarter. Grace & White Inc. NY grew its stake in shares of Alphabet by 124.6% in the third quarter. Grace & White Inc. NY now owns 3,503 shares of the information services provider’s stock worth $1,194,000 after acquiring an additional 1,943 shares during the last quarter. NTV Asset Management LLC grew its position in Alphabet by 4.7% during the 3rd quarter. NTV Asset Management LLC now owns 11,223 shares of the information services provider’s stock valued at $3,824,000 after purchasing an additional 500 shares during the last quarter. Sowell Financial Services LLC grew its position in Alphabet by 2.8% during the 3rd quarter. Sowell Financial Services LLC now owns 76,695 shares of the information services provider’s stock valued at $26,133,000 after purchasing an additional 2,081 shares during the last quarter. Finally, Mascoma Wealth Management LLC increased its stake in Alphabet by 4.9% during the 3rd quarter. Mascoma Wealth Management LLC now owns 1,312 shares of the information services provider’s stock valued at $447,000 after purchasing an additional 61 shares in the last quarter. Institutional investors own 27.26% of the company’s stock.

Wall Street Analyst Weigh In

Several research analysts have recently issued reports on the stock. Citic Securities upped their target price on shares of Alphabet from $430.00 to $434.00 and gave the stock a “buy” rating in a research note on Monday, July 27th. Arete Research raised their price target on shares of Alphabet from $425.00 to $450.00 in a research report on Monday, July 6th. Evercore raised their price target on shares of Alphabet from $420.00 to $450.00 and gave the company an “outperform” rating in a research report on Thursday, September 17th. BMO Capital Markets reiterated an “outperform” rating and set a $480.00 target price on shares of Alphabet in a research note on Tuesday, October 20th. Finally, Canaccord Genuity Group set a $450.00 price target on Alphabet in a research note on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Buy” and an average price target of $421.85.

Insider Buying and Selling at Alphabet

In related news, Director Frances Arnold sold 83 shares of the stock in a transaction that occurred on Wednesday, September 30th. The shares were sold at an average price of $340.45, for a total transaction of $28,257.35. Following the transaction, the director owned 19,076 shares in the company, valued at $6,494,424.20. This represents a 0.43% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Insiders have sold 247 shares of company stock worth $83,288 over the last three months. 12.99% of the stock is owned by insiders.

Alphabet Stock Up 0.8%

Shares of NASDAQ GOOG opened at $316.83 on Wednesday. The firm’s 50-day moving average price is $338.50 and its 200-day moving average price is $338.78. Alphabet Inc. has a 52-week low of $267.17 and a 52-week high of $404.47.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI and Cloud growth are the primary catalysts. Analysts expect resilient Search advertising, accelerating AI-driven monetization and continued strength in Google Cloud. Cloud revenue previously grew rapidly, while its backlog reportedly reached $514 billion, providing substantial visibility if Alphabet can convert bookings into profitable cash flow. Can Strong Search and Cloud Growth Drive GOOGL’s Q3 Earnings?
• Positive Sentiment: Anthropic’s IPO filing highlights demand for Google Cloud infrastructure. Anthropic disclosed roughly $114.5 billion in non-cancelable compute commitments with Alphabet. The agreements could support long-term Google Cloud revenue, while Alphabet’s approximately 14% Anthropic stake provides additional potential upside if the IPO is well received. Anthropic’s IPO Filing Reveals a Massive Opportunity for AI Infrastructure Giants
• Positive Sentiment: Google introduced Genie 4, a DeepMind model capable of creating more realistic, interactive worlds with audio and real-time steering. The release reinforces Alphabet’s AI leadership, although near-term revenue benefits remain uncertain. Google’s Genie 4 world model adds audio, more realistic worlds, and real-time steering
• Neutral Sentiment: Earnings volatility is elevated. Options activity and analyst commentary suggest investors anticipate a significant move after results. Key items will be Search growth, Cloud margins, AI product adoption, capital expenditures and free cash flow.
• Negative Sentiment: Heavy AI spending remains the central risk. Alphabet has reportedly doubled capital expenditures and suspended buybacks, raising concerns that infrastructure costs and depreciation could outpace AI revenue gains. Investors may react negatively if management increases spending without showing improving margins and cash generation. Alphabet Q3 Earnings Preview: US$200 Billion AI Capex Test Puts Major Uptrend at Risk
• Negative Sentiment: Multiple law firms are promoting a securities class action alleging Alphabet misrepresented progress on its Gemini 3.5 Pro model. The announcements add headline pressure, though they do not represent a new operating development and the ultimate financial impact is uncertain. GOOG and GOOGL Investor Class Action Filed

About Alphabet

Alphabet Inc is a technology holding company best known as the parent organization of Google. Founded in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, online services, communications, artificial intelligence, and other emerging areas.

Google’s principal products and services include its internet search engine, digital advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play, and Google Workspace. The company also provides cloud computing, data storage, cybersecurity, productivity, and artificial intelligence services through Google Cloud.