Salesforce Inc. $CRM Stock: Sigma Planning Corp Cuts Position

Sigma Planning Corp lowered its position in shares of Salesforce Inc. (NYSE:CRM) by 30.7% in the third quarter, Holdings Channel reports. The institutional investor owned 13,094 shares of the CRM provider’s stock after selling 5,797 shares during the period. Sigma Planning Corp’s holdings in Salesforce were worth $3,006,000 as of its most recent filing with the SEC.

Several other hedge funds also recently made changes to their positions in CRM. Samalin Investment Counsel LLC purchased a new stake in Salesforce in the 3rd quarter valued at approximately $313,000. Winter & Associates Inc. purchased a new position in shares of Salesforce during the 3rd quarter worth approximately $270,000. Compass Ion Advisors LLC lifted its holdings in shares of Salesforce by 28.9% in the 3rd quarter. Compass Ion Advisors LLC now owns 4,970 shares of the CRM provider’s stock valued at $1,141,000 after buying an additional 1,114 shares during the period. Trueblood Wealth Management LLC acquired a new stake in shares of Salesforce in the 3rd quarter valued at approximately $264,000. Finally, Mainsail Financial Group LLC lifted its holdings in shares of Salesforce by 12.3% in the 3rd quarter. Mainsail Financial Group LLC now owns 8,839 shares of the CRM provider’s stock valued at $2,029,000 after buying an additional 965 shares during the period. Institutional investors and hedge funds own 80.43% of the company’s stock.

Insider Buying and Selling at Salesforce

In other Salesforce news, Director David Blair Kirk acquired 4,176 shares of the stock in a transaction that occurred on Friday, September 18th. The shares were purchased at an average cost of $239.33 per share, with a total value of $999,442.08. Following the purchase, the director owned 18,748 shares in the company, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, Director Craig Conway sold 4,500 shares of the stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 3.50% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

A number of brokerages recently weighed in on CRM. TD Cowen assumed coverage on Salesforce in a report on Monday, October 12th. They set a “buy” rating on the stock. DA Davidson increased their price objective on Salesforce from $225.00 to $250.00 and gave the stock a “neutral” rating in a research report on Wednesday, October 21st. Monness Crespi & Hardt raised their target price on Salesforce from $222.00 to $266.00 and gave the company a “buy” rating in a report on Thursday, August 27th. Stifel Nicolaus boosted their target price on shares of Salesforce from $275.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. Finally, Stephens reaffirmed an “equal weight” rating and set a $289.00 price target on shares of Salesforce in a research note on Friday, September 18th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, thirteen have issued a Hold rating and three have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $278.98.

Salesforce Price Performance

Shares of NYSE:CRM opened at $240.82 on Wednesday. The business’s 50 day simple moving average is $237.06 and its 200-day simple moving average is $199.27. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. The firm had revenue of $11.35 billion during the quarter, compared to analyst estimates of $11.33 billion. During the same quarter in the prior year, the company earned $2.91 EPS. The business’s revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Equities research analysts anticipate that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were given a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date was Thursday, September 17th.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: AI growth remains a key bullish argument. Agentforce adoption and Salesforce’s broader generative-AI strategy are strengthening the company’s growth narrative, potentially supporting future earnings and customer engagement expansion. Agentforce Growth Strengthens Salesforce’s Generative AI Narrative
• Positive Sentiment: Analysts and growth screens remain broadly favorable. Zacks highlighted Salesforce as a top-ranked growth stock, while average brokerage recommendations remain optimistic. Commentary also argues that the shares look inexpensive relative to Salesforce’s earnings power, which could attract value-oriented investors. Salesforce Is a Top-Ranked Growth Stock
• Neutral Sentiment: The Braze acquisition is under investor review. Salesforce’s reported $5.66 billion deal for Braze places greater emphasis on whether the transaction can accelerate customer-engagement growth and generate acceptable returns, although the near-term financial impact remains uncertain. Stocktwits M&A Watch
• Negative Sentiment: Profit-taking appears to be weighing on the stock. Burke Wealth Management sold Salesforce after its roughly 20% post-earnings rally, signaling that some investors are locking in gains despite strong operating results. Why Burke Wealth Sold Salesforce After Its Post-Earnings Rally
• Negative Sentiment: Market expectations may already reflect much of the good news. Investors are questioning whether Salesforce’s valuation fully accounts for its earnings strength, AI ambitions and recent performance. That concern can pressure the shares when there is no fresh catalyst, even though the company’s fundamentals remain solid. Salesforce Stock Drops Despite Market Gains

About Salesforce

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.