Costco Wholesale (NASDAQ:COST – Get Free Report) and Natural Grocers by Vitamin Cottage (NYSE:NGVC – Get Free Report) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.
Analyst Recommendations
This is a breakdown of current recommendations for Costco Wholesale and Natural Grocers by Vitamin Cottage, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Costco Wholesale | 1 | 8 | 25 | 0 | 2.71 |
| Natural Grocers by Vitamin Cottage | 0 | 2 | 2 | 0 | 2.50 |
Costco Wholesale presently has a consensus price target of $1,086.19, indicating a potential upside of 9.48%. Natural Grocers by Vitamin Cottage has a consensus price target of $37.50, indicating a potential upside of 22.98%. Given Natural Grocers by Vitamin Cottage’s higher probable upside, analysts plainly believe Natural Grocers by Vitamin Cottage is more favorable than Costco Wholesale.
Earnings and Valuation
This table compares Costco Wholesale and Natural Grocers by Vitamin Cottage”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Costco Wholesale | $303.15 billion | 1.45 | $9.20 billion | $20.76 | 47.79 |
| Natural Grocers by Vitamin Cottage | N/A | N/A | N/A | $2.06 | 14.80 |
Costco Wholesale has higher revenue and earnings than Natural Grocers by Vitamin Cottage. Natural Grocers by Vitamin Cottage is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Costco Wholesale and Natural Grocers by Vitamin Cottage’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Costco Wholesale | N/A | N/A | N/A |
| Natural Grocers by Vitamin Cottage | N/A | N/A | N/A |
Insider & Institutional Ownership
68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 32.0% of Natural Grocers by Vitamin Cottage shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by insiders. Comparatively, 58.5% of Natural Grocers by Vitamin Cottage shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Summary
Costco Wholesale beats Natural Grocers by Vitamin Cottage on 5 of the 7 factors compared between the two stocks.
About Costco Wholesale
Costco Wholesale Corporation, together with its subsidiaries, engages in the operation of membership warehouses in the United States, Puerto Rico, Canada, Mexico, Japan, the United Kingdom, Korea, Australia, Taiwan, China, Spain, France, Iceland, New Zealand, and Sweden. The company offers branded and private-label products in a range of merchandise categories. It offers merchandise, such as sundries, dry groceries, candies, coolers, freezers, deli, liquor, and tobacco; appliances, electronics, health and beauty aids, hardware, garden and patio products, sporting goods, tires, toys and seasonal products, office supplies, automotive care products, postages, tickets, apparel, small appliances, furniture, domestics, housewares, special order kiosks, and jewelry; and meat, produce, service deli, and bakery products. The company also operates gasoline, pharmacies, optical, food courts, hearing-aid centers, and tire installation centers; and offers business delivery, travel, grocery, and various other services online. It also operates e-commerce websites. The company was formerly known as Costco Companies, Inc. and changed its name to Costco Wholesale Corporation in August 1999. Costco Wholesale Corporation was founded in 1976 and is based in Issaquah, Washington.
About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc., together with its subsidiaries, retails natural and organic groceries, and dietary supplements in the United States. The company’s stores offer natural and organic grocery products, such as organic produce; private label repackaged bulk products, including dried fruits, nuts, grains, granolas, teas, herbs, and spices, as well as peanut and almond butters; private label products comprising grocery staples, household products, bulk foods, and vitamins and dietary supplements, as well as organic eggs, organic flavored coffee, and organic mustard; dry, frozen, and canned groceries; meat and seafood products; dairy products, dairy substitutes, and eggs; prepared foods; bread and baked products; beverages; and beer, wine, and hard cider products. Its stores also provide name-brand supplements, as well as private label dietary supplements; body care products consisting of cosmetics, skin care, hair care, fragrance, and personal care products containing natural and organic ingredients; pet care and food products; books and handouts; household and general merchandise, including cleaning supplies, paper products, and dish and laundry soaps, as well as other common household products, such as diapers; and books and handouts. The company operates its retail stores under the Natural Grocers by Vitamin Cottage trademark, as well as Vitamin Cottage Natural Grocers and Health Hotline trademarks. The company also offers science-based nutrition education programs to help customers make informed health and nutrition choices. Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 and is headquartered in Lakewood, Colorado.
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