Alphabet Inc. $GOOG Stock Bought by Sowell Financial Services LLC

Sowell Financial Services LLC boosted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 2.8% during the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 76,695 shares of the information services provider’s stock after buying an additional 2,081 shares during the quarter. Alphabet makes up approximately 0.7% of Sowell Financial Services LLC’s investment portfolio, making the stock its 22nd largest position. Sowell Financial Services LLC’s holdings in Alphabet were worth $26,133,000 at the end of the most recent quarter.

Other institutional investors and hedge funds have also recently bought and sold shares of the company. Providence Wealth Advisors LLC boosted its stake in shares of Alphabet by 0.3% during the 1st quarter. Providence Wealth Advisors LLC now owns 10,508 shares of the information services provider’s stock worth $3,094,000 after acquiring an additional 29 shares during the period. One Charles Private Wealth Services LLC increased its holdings in shares of Alphabet by 0.6% during the 1st quarter. One Charles Private Wealth Services LLC now owns 4,844 shares of the information services provider’s stock worth $1,390,000 after acquiring an additional 29 shares during the last quarter. Wisconsin Wealth Advisors LLC lifted its holdings in Alphabet by 1.3% during the 2nd quarter. Wisconsin Wealth Advisors LLC now owns 2,223 shares of the information services provider’s stock valued at $785,000 after purchasing an additional 29 shares during the last quarter. Cypress Financial Planning LLC lifted its holdings in Alphabet by 1.3% during the 3rd quarter. Cypress Financial Planning LLC now owns 2,198 shares of the information services provider’s stock valued at $749,000 after purchasing an additional 29 shares during the last quarter. Finally, Financial Enhancement Group LLC boosted its position in Alphabet by 2.3% during the first quarter. Financial Enhancement Group LLC now owns 1,323 shares of the information services provider’s stock worth $380,000 after purchasing an additional 30 shares during the period. Institutional investors own 27.26% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities analysts have commented on GOOG shares. Barclays reiterated an “overweight” rating and issued a $425.00 price objective (up from $405.00) on shares of Alphabet in a report on Thursday, July 23rd. New Street Research cut their target price on shares of Alphabet from $455.00 to $405.00 and set a “buy” rating for the company in a research note on Friday, July 24th. Wedbush assumed coverage on shares of Alphabet in a research note on Thursday, July 16th. They issued an “outperform” rating and a $445.00 price target on the stock. JPMorgan Chase & Co. boosted their price target on Alphabet from $420.00 to $425.00 and gave the company an “overweight” rating in a research note on Thursday, October 15th. Finally, Piper Sandler lifted their target price on Alphabet from $395.00 to $400.00 and gave the stock an “overweight” rating in a report on Monday, September 28th. Six equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock currently has a consensus rating of “Buy” and a consensus target price of $421.85.

Alphabet Price Performance

Shares of NASDAQ:GOOG opened at $317.28 on Friday. The firm has a 50 day moving average of $339.42 and a 200-day moving average of $350.21. The stock has a market capitalization of $3.88 trillion, a PE ratio of 15.94, a PEG ratio of 0.92 and a beta of 1.19. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a 12 month low of $256.10 and a 12 month high of $404.47.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.87 by $6.24. The business had revenue of $119.80 billion for the quarter, compared to analyst estimates of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm’s revenue for the quarter was up 24.2% on a year-over-year basis. During the same quarter last year, the business posted $2.31 EPS. On average, equities research analysts predict that Alphabet Inc. will post 20.60 EPS for the current fiscal year.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI and cloud growth remain key positives. Analysts highlight accelerating Google Cloud growth, expanding operating margins, rising subscriptions and Alphabet’s distribution advantage for Gemini. Google Cloud also announced general availability of an Anthropic-managed deployment option for Claude models, potentially broadening enterprise AI adoption. Alphabet: Gemini 4 Argon Is Coming For ChatGPT’s Lunch
• Positive Sentiment: Several longer-term growth opportunities support the stock. Articles point to Alphabet’s proprietary AI chips, which could become a major business, as well as a reported quantum-computing error-reduction breakthrough. Analysts also raised an Alphabet FY2027 EPS estimate modestly, reinforcing the view that earnings potential remains strong. Google’s AI chip could become a $75 billion business
• Neutral Sentiment: Q3 earnings are the next major catalyst. Preview articles expect investors to focus on advertising, Google Cloud growth, AI adoption, capital expenditures and margins. Results could determine whether Alphabet’s heavy AI investment is viewed as generating sufficient returns. Alphabet’s Q3 Could Change the Narrative on Its AI Spending
• Negative Sentiment: AI execution concerns are the primary negative catalyst. Reports allege that Gemini 3.5 Pro was delayed or behind schedule and that investors were not adequately informed about development setbacks. The allegations contributed to a sharp prior sell-off and have prompted multiple securities-fraud class-action notices. Google Investor Alert: Alphabet Inc. Securities Class Action Notice
• Negative Sentiment: Litigation headlines add reputational and financial uncertainty. Several law firms are seeking lead plaintiffs for lawsuits covering investors who purchased Alphabet securities between May 19 and July 16, 2026, with deadlines around November 30 or December 1. The notices largely repeat the same allegations, so they may amplify sentiment risk more than they introduce new information. Kaplan Fox Alphabet Class Action Notice
• Negative Sentiment: Investors remain concerned about AI capital intensity. Large compute commitments, data-center spending and higher interest rates are raising questions about whether future returns will justify the investment. Broader AI-stock selling and ETF net selling have added pressure to Alphabet’s valuation. Google Is Paying SpaceX $11 Billion a Year for Compute

Insider Buying and Selling at Alphabet

In other Alphabet news, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the company’s stock in a transaction on Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CAO Marsida Saraci sold 449 shares of the firm’s stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the sale, the chief accounting officer directly owned 27,386 shares in the company, valued at approximately $9,125,015.20. This represents a 1.61% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 315,765 shares of company stock worth $6,297,980 over the last three months. Corporate insiders own 12.99% of the company’s stock.

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent organization of Google. Founded in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, online services, communications, artificial intelligence, and other emerging areas.

Google’s principal products and services include its internet search engine, digital advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play, and Google Workspace. The company also provides cloud computing, data storage, cybersecurity, productivity, and artificial intelligence services through Google Cloud.