Weekly Research Analysts’ Ratings Updates for Amazon.com (AMZN)

Several analysts have recently updated their ratings and price targets for Amazon.com (NASDAQ: AMZN):

• 10/20/2026 – Amazon.com had its “outperform” rating reaffirmed by BMO Capital Markets.
• 10/19/2026 – Amazon.com had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $350.00 price target on the stock, up from $335.00.
• 10/19/2026 – Amazon.com is now covered by Yorkville Ives. They set an “outperform” rating and a $300.00 price target on the stock.
• 10/15/2026 – Amazon.com had its “overweight” rating reaffirmed by KeyCorp.
• 10/12/2026 – Amazon.com was given a new $329.00 price target by Wells Fargo & Company. They now have an “overweight” rating on the stock.
• 10/12/2026 – Amazon.com had its price target lowered by Cantor Fitzgerald from $320.00 to $310.00. They now have an “overweight” rating on the stock.
• 10/6/2026 – Amazon.com had its “buy” rating reaffirmed by Tigress Financial. They now have a $385.00 price target on the stock, up from $315.00.
• 10/6/2026 – Amazon.com had its “positive” rating reaffirmed by Susquehanna.
• 10/5/2026 – Amazon.com had its “overweight” rating reaffirmed by Cantor Fitzgerald.
• 10/5/2026 – Amazon.com had its “buy” rating reaffirmed by TD Cowen. They now have a $350.00 price target on the stock.
• 9/30/2026 – Amazon.com had its price target raised by Rosenblatt Securities from $335.00 to $360.00. They now have a “buy” rating on the stock.
• 9/17/2026 – Amazon.com was given a new $200.00 price target by UBS Group.
• 9/14/2026 – Amazon.com was downgraded by Zacks Research from “strong-buy” to “hold”.
• 9/3/2026 – Amazon.com had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $338.00 price target on the stock, up from $328.00.
• 8/28/2026 – Amazon.com was given a new $355.00 price target by Evercore. They now have an “outperform” rating on the stock.

Insider Activity at Amazon.com

In other news, CEO Andrew R. Jassy sold 20,000 shares of the stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. This represents a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the sale, the vice president owned 119,780 shares in the company, valued at approximately $31,024,217.80. This trade represents a 1.92% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 71,589 shares of company stock worth $18,580,515. 8.90% of the stock is currently owned by company insiders.

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.