Nature’s Sunshine Products (NASDAQ:NATR) Stock Price Crosses Below 200 Day Moving Average – What’s Next?

Nature’s Sunshine Products, Inc. (NASDAQ:NATR) shares passed below its 200-day moving average during trading on Monday. The stock has a 200-day moving average of $19.25 and traded as low as $12.40. Nature’s Sunshine Products shares last traded at $12.55, with a volume of 82,721 shares changing hands.

Analysts Set New Price Targets

NATR has been the topic of a number of analyst reports. Wall Street Zen lowered Nature’s Sunshine Products from a “buy” rating to a “hold” rating in a report on Sunday, August 16th. DA Davidson reduced their price objective on shares of Nature’s Sunshine Products from $33.00 to $25.00 and set a “buy” rating for the company in a research note on Monday, August 10th. Weiss Ratings cut shares of Nature’s Sunshine Products from a “hold (c+)” rating to a “hold (c)” rating in a report on Tuesday, August 18th. Finally, Canaccord Genuity Group reduced their price objective on Nature’s Sunshine Products from $37.00 to $36.00 and set a “buy” rating for the company in a report on Thursday, July 30th. Two equities research analysts have rated the stock with a Buy rating and one has given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $30.50.

Nature’s Sunshine Products Stock Down 3.5%

The firm’s 50 day moving average is $13.47 and its 200-day moving average is $19.17. The firm has a market cap of $215.73 million, a PE ratio of 12.14 and a beta of 0.81.

Nature’s Sunshine Products (NASDAQ:NATR) last announced its quarterly earnings data on Thursday, August 6th. The company reported $0.21 EPS for the quarter, missing analysts’ consensus estimates of $0.27 by ($0.06). Nature’s Sunshine Products had a net margin of 3.68% and a return on equity of 12.88%. The business had revenue of $116.99 million during the quarter, compared to analysts’ expectations of $123.70 million.

Insider Activity

In other Nature’s Sunshine Products news, major shareholder Prescott Group Capital Managem purchased 20,000 shares of Nature’s Sunshine Products stock in a transaction on Monday, August 17th. The shares were purchased at an average cost of $14.69 per share, with a total value of $293,800.00. Following the completion of the transaction, the insider directly owned 1,944,486 shares in the company, valued at approximately $28,564,499.34. This represents a 1.04% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. In the last three months, insiders bought 161,389 shares of company stock worth $2,612,536. 3.10% of the stock is currently owned by insiders.

Institutional Trading of Nature’s Sunshine Products

A number of hedge funds have recently made changes to their positions in NATR. R Squared Ltd lifted its holdings in Nature’s Sunshine Products by 7.7% in the 1st quarter. R Squared Ltd now owns 15,340 shares of the company’s stock worth $368,000 after buying an additional 1,092 shares in the last quarter. Legal & General Group Plc purchased a new stake in Nature’s Sunshine Products during the 2nd quarter worth approximately $30,000. New York State Teachers Retirement System acquired a new position in shares of Nature’s Sunshine Products in the 1st quarter valued at approximately $37,000. McIlrath & Eck LLC purchased a new position in shares of Nature’s Sunshine Products during the 1st quarter valued at approximately $48,000. Finally, Lazard Asset Management LLC boosted its stake in shares of Nature’s Sunshine Products by 4.5% during the 1st quarter. Lazard Asset Management LLC now owns 93,728 shares of the company’s stock valued at $2,249,000 after buying an additional 3,994 shares during the last quarter. Hedge funds and other institutional investors own 79.40% of the company’s stock.

Nature’s Sunshine Products Company Profile

Nature’s Sunshine Products, Inc is a natural health and wellness company that develops, manufactures and distributes nutritional supplements and related products. Its portfolio includes herbal supplements, vitamins, minerals, specialty nutrition products, personal care items, essential oils and products focused on areas such as sports nutrition and weight management.

The company markets products under the Nature’s Sunshine and Synergy WorldWide brands. It sells through direct-selling and other distribution channels, serving customers in the United States and international markets, including countries in Europe, Asia and Latin America.

Founded in 1972, Nature’s Sunshine Products has emphasized ingredient sourcing, product formulation and in-house manufacturing as parts of its business model.