Nu Skin Enterprises (NYSE:NUS – Get Free Report) and Beauty Health (NASDAQ:SKIN – Get Free Report) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.
Earnings & Valuation
This table compares Nu Skin Enterprises and Beauty Health”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Nu Skin Enterprises | $1.49 billion | 0.16 | $160.20 million | ($4.47) | -1.11 |
| Beauty Health | $300.80 million | 0.24 | -$9.52 million | ($4.40) | -2.54 |
Nu Skin Enterprises has higher revenue and earnings than Beauty Health. Beauty Health is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of current ratings and target prices for Nu Skin Enterprises and Beauty Health, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Nu Skin Enterprises | 1 | 1 | 0 | 0 | 1.50 |
| Beauty Health | 1 | 6 | 1 | 0 | 2.00 |
Beauty Health has a consensus price target of $19.80, suggesting a potential upside of 77.42%. Given Beauty Health’s stronger consensus rating and higher possible upside, analysts plainly believe Beauty Health is more favorable than Nu Skin Enterprises.
Insider and Institutional Ownership
82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 93.3% of Beauty Health shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by insiders. Comparatively, 35.5% of Beauty Health shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Nu Skin Enterprises and Beauty Health’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Nu Skin Enterprises | -15.73% | 6.58% | 3.63% |
| Beauty Health | -9.79% | -47.83% | -5.79% |
Risk and Volatility
Nu Skin Enterprises has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Comparatively, Beauty Health has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500.
Summary
Beauty Health beats Nu Skin Enterprises on 9 of the 14 factors compared between the two stocks.
About Nu Skin Enterprises
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
About Beauty Health
The Beauty Health Company designs, develops, manufactures, markets, and sells aesthetic technologies and products worldwide. The company's flagship product includes HydraFacial that enhance the skin to cleanse, extract, and hydrate the skin with proprietary solutions and serums. Its products also comprise Syndeo, a Delivery System designs to connects providers to the consumer's preferences to create a more personalized experience; consumables, such as single-use tips, solutions, and serums used to provide a hydrafacial treatment; SkinStylus SteriLock Microsystem, a microneedling device used for the treatment of enhancing appearance of surgical or traumatic hypertrophic scars on the abdomen and facial acne scarring in Fitzpatrick skin types I, II, and III; and Keravive, a treatment for scalp health. The company was founded in 1997 and is headquartered in Long Beach, California.
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