Head-To-Head Survey: Creative Realities (NASDAQ:CREX) versus Beasley Broadcast Group (NASDAQ:BBGI)

Beasley Broadcast Group (NASDAQ:BBGI) and Creative Realities (NASDAQ:CREX) are both small-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, dividends, profitability, institutional ownership and valuation.

Insider & Institutional Ownership

21.7% of Beasley Broadcast Group shares are owned by institutional investors. Comparatively, 41.3% of Creative Realities shares are owned by institutional investors. 51.8% of Beasley Broadcast Group shares are owned by company insiders. Comparatively, 26.8% of Creative Realities shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Beasley Broadcast Group and Creative Realities’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Beasley Broadcast Group	-55.68%	-96.53%	-5.84%
Creative Realities	-29.29%	-88.21%	-13.51%

Valuation and Earnings

This table compares Beasley Broadcast Group and Creative Realities”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Beasley Broadcast Group	$205.94 million	0.11	-$196.55 million	($59.65)	-0.20
Creative Realities	$57.23 million	0.58	-$8.28 million	($2.11)	-1.16

Creative Realities has lower revenue, but higher earnings than Beasley Broadcast Group. Creative Realities is trading at a lower price-to-earnings ratio than Beasley Broadcast Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Beasley Broadcast Group and Creative Realities, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Beasley Broadcast Group	1	1	0	1	2.33
Creative Realities	1	1	2	0	2.25

Creative Realities has a consensus target price of $8.00, indicating a potential upside of 226.53%. Given Creative Realities’ higher possible upside, analysts plainly believe Creative Realities is more favorable than Beasley Broadcast Group.

Volatility and Risk

Beasley Broadcast Group has a beta of 4.41, indicating that its stock price is 341% more volatile than the S&P 500. Comparatively, Creative Realities has a beta of 1.51, indicating that its stock price is 51% more volatile than the S&P 500.

Summary

Creative Realities beats Beasley Broadcast Group on 8 of the 15 factors compared between the two stocks.

About Beasley Broadcast Group

Beasley Broadcast Group, Inc., a multi-platform media company, owns and operates radio stations in the United States. The company offers local and national advertisers integrated marketing solutions across audio, digital, and event platforms. It operates Houston Outlaws, an esports team that competes in the Overwatch League; and an esports team that competes in the Rocket League. Beasley Broadcast Group, Inc. was founded in 1961 and is based in Naples, Florida.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.