Pinterest (NYSE:PINS – Get Free Report) and ZoomInfo Technologies (NASDAQ:ZI – Get Free Report) are both communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, institutional ownership and analyst recommendations.
Institutional and Insider Ownership
88.8% of Pinterest shares are owned by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are owned by institutional investors. 8.1% of Pinterest shares are owned by insiders. Comparatively, 9.0% of ZoomInfo Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Risk and Volatility
Pinterest has a beta of 0.9, suggesting that its stock price is 10% less volatile than the S&P 500. Comparatively, ZoomInfo Technologies has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| $4.22 billion | 2.48 | $416.86 million | $0.34 | 55.02 | |
| ZoomInfo Technologies | $1.21 billion | 1.18 | $107.30 million | $0.12 | 35.00 |
Pinterest has higher revenue and earnings than ZoomInfo Technologies. ZoomInfo Technologies is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings and price targets for Pinterest and ZoomInfo Technologies, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| 0 | 19 | 18 | 0 | 2.49 | |
| ZoomInfo Technologies | 2 | 2 | 1 | 0 | 1.80 |
Pinterest presently has a consensus price target of $27.90, indicating a potential upside of 49.15%. ZoomInfo Technologies has a consensus price target of $5.50, indicating a potential upside of 30.95%. Given Pinterest’s stronger consensus rating and higher probable upside, analysts clearly believe Pinterest is more favorable than ZoomInfo Technologies.
Profitability
This table compares Pinterest and ZoomInfo Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| 5.46% | 7.49% | 5.62% | |
| ZoomInfo Technologies | 0.74% | 12.05% | 3.46% |
Summary
Pinterest beats ZoomInfo Technologies on 9 of the 14 factors compared between the two stocks.
About Pinterest
Pinterest, Inc. operates as a visual search and discovery platform in the United States and internationally. Its platform allows people to find ideas, such as recipes, home and style inspiration, and others; and to search, save, and shop the ideas. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
About ZoomInfo Technologies
ZoomInfo Technologies Inc., together with its subsidiaries, provides go-to-market intelligence and engagement platform for sales and marketing teams in the United States and internationally. The company's cloud-based platform provides information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. It serves enterprises, mid-market companies, and down to small businesses that operate in various industry, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. The company was founded in 2007 and is headquartered in Vancouver, Washington.
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