Reformation Inc. (NYSE:REF) Short Interest Update

Reformation Inc. (NYSE:REF) saw a significant increase in short interest in the month of July. As of July 31st, there was short interest totaling 355,460 shares, an increase of ∞ from the July 15th total of 0 shares. Based on an average daily volume of 624,004 shares, the short-interest ratio is presently 0.6 days. Currently, 0.6% of the shares of the company are sold short.

Insider Buying and Selling

In related news, Director Yael Aflalo sold 1,204,029 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55. Following the completion of the transaction, the director directly owned 11,725,803 shares of the company’s stock, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, major shareholder Scsp Refo sold 2,987,199 shares of Reformation stock in a transaction that occurred on Friday, July 31st. The shares were sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the completion of the transaction, the insider owned 29,091,749 shares of the company’s stock, valued at $405,829,898.55. This represents a 9.31% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing.

Analyst Ratings Changes

Separately, Wall Street Zen upgraded Reformation to a “hold” rating in a research note on Saturday, August 8th.

Reformation Stock Up 2.1%

NYSE:REF traded up $0.33 during mid-day trading on Monday, hitting $15.88. 197,706 shares of the stock traded hands, compared to its average volume of 506,918. Reformation has a 12-month low of $14.70 and a 12-month high of $17.26.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.