Stephen Spinelli, Jr. Buys 10,000 Shares of Planet Fitness (NYSE:PLNT) Stock

Planet Fitness, Inc. (NYSE:PLNT) Director Stephen Spinelli, Jr. acquired 10,000 shares of the stock in a transaction that occurred on Monday, August 10th. The stock was purchased at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the acquisition, the director owned 45,516 shares in the company, valued at $2,243,028.48. The trade was a 28.16% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink.

Planet Fitness Trading Up 1.0%

NYSE:PLNT opened at $48.41 on Thursday. The stock has a 50 day moving average of $52.43 and a two-hundred day moving average of $65.91. Planet Fitness, Inc. has a 12 month low of $37.03 and a 12 month high of $114.26. The firm has a market cap of $3.85 billion, a P/E ratio of 16.41, a price-to-earnings-growth ratio of 1.03 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last released its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, beating the consensus estimate of $0.85 by $0.03. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The business had revenue of $365.22 million for the quarter, compared to the consensus estimate of $356.21 million. During the same quarter last year, the business posted $0.86 earnings per share. The business’s quarterly revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, research analysts forecast that Planet Fitness, Inc. will post 3.2 earnings per share for the current year.

Institutional Trading of Planet Fitness

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Norges Bank acquired a new stake in shares of Planet Fitness during the fourth quarter valued at about $108,796,000. Assenagon Asset Management S.A. acquired a new position in shares of Planet Fitness in the 2nd quarter worth approximately $44,399,000. Freestone Grove Partners LP lifted its holdings in shares of Planet Fitness by 149.2% in the 3rd quarter. Freestone Grove Partners LP now owns 527,634 shares of the company’s stock worth $54,768,000 after acquiring an additional 315,941 shares during the last quarter. SRS Investment Management LLC boosted its position in shares of Planet Fitness by 4.5% during the 4th quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock worth $529,071,000 after purchasing an additional 212,145 shares during the period. Finally, Mane Global Capital Management LP purchased a new position in shares of Planet Fitness during the 3rd quarter worth approximately $20,760,000. 95.53% of the stock is currently owned by hedge funds and other institutional investors.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Director Stephen Spinelli Jr. bought 10,000 PLNT shares at an average price of $49.28, investing approximately $492,800 and increasing his ownership by 28.16%. The purchase may signal that he believes the recent selloff has left the shares undervalued. SEC insider transaction filing
• Positive Sentiment: Analyst coverage remains broadly constructive, with Planet Fitness carrying a “Moderate Buy” consensus rating and an average price target of $70.03. Recent quarterly results also showed earnings and revenue above consensus, with revenue up 7.1% year over year. Analyst rating report
• Neutral Sentiment: Multiple law firms are reminding investors who purchased PLNT securities between November 6, 2025, and May 6, 2026, about the September 14, 2026 deadline to seek lead-plaintiff status in a pending securities class action. The announcements are largely investor solicitations and do not establish that Planet Fitness violated securities laws. Rosen class-action notice
• Negative Sentiment: The lawsuit alleges Planet Fitness made misleading statements about membership growth, marketing efforts, pricing initiatives and its long-term financial outlook. Claims that a national marketing campaign failed to resonate with casual and first-time gym users allegedly contributed to disappointing membership growth and a prior stock decline of more than 31%. The litigation adds potential legal costs, reputational risk and uncertainty around the company’s growth outlook. Planet Fitness securities lawsuit announcement

Wall Street Analyst Weigh In

Several equities analysts have recently weighed in on PLNT shares. KGI Securities downgraded shares of Planet Fitness to a “neutral” rating and set a $50.50 price target on the stock. in a research note on Friday, May 8th. Weiss Ratings cut shares of Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Thursday, June 18th. Royal Bank Of Canada decreased their target price on shares of Planet Fitness from $70.00 to $65.00 and set an “outperform” rating on the stock in a research note on Friday, August 7th. Morgan Stanley cut Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 target price on the stock. in a report on Friday, May 8th. Finally, Cantor Fitzgerald set a $62.00 price target on Planet Fitness in a report on Thursday, July 9th. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, Planet Fitness has an average rating of “Moderate Buy” and an average price target of $70.03.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.