Kontoor Brands (NYSE:KTB – Get Free Report) and Swatch Group (OTCMKTS:SWGAY – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, dividends, earnings and analyst recommendations.
Insider & Institutional Ownership
93.1% of Kontoor Brands shares are held by institutional investors. 1.8% of Kontoor Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Dividends
Kontoor Brands pays an annual dividend of $2.12 per share and has a dividend yield of 2.7%. Swatch Group pays an annual dividend of $0.13 per share and has a dividend yield of 1.1%. Kontoor Brands pays out 42.9% of its earnings in the form of a dividend. Kontoor Brands has increased its dividend for 1 consecutive years. Kontoor Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Volatility & Risk
Profitability
This table compares Kontoor Brands and Swatch Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kontoor Brands | 8.30% | 60.17% | 12.31% |
| Swatch Group | N/A | N/A | N/A |
Analyst Recommendations
This is a breakdown of current recommendations and price targets for Kontoor Brands and Swatch Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kontoor Brands | 1 | 4 | 6 | 1 | 2.58 |
| Swatch Group | 0 | 4 | 1 | 0 | 2.20 |
Kontoor Brands presently has a consensus price target of $92.70, indicating a potential upside of 20.22%. Given Kontoor Brands’ stronger consensus rating and higher probable upside, equities research analysts plainly believe Kontoor Brands is more favorable than Swatch Group.
Earnings & Valuation
This table compares Kontoor Brands and Swatch Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kontoor Brands | $3.15 billion | 1.35 | $227.45 million | $4.94 | 15.61 |
| Swatch Group | $7.58 billion | 3.71 | $3.62 million | N/A | N/A |
Kontoor Brands has higher earnings, but lower revenue than Swatch Group.
Summary
Kontoor Brands beats Swatch Group on 13 of the 16 factors compared between the two stocks.
About Kontoor Brands
Kontoor Brands, Inc., a lifestyle apparel company, designs, produces, procures, markets, distributes, and licenses denim, apparel, footwear, and accessories, primarily under the Wrangler and Lee brands. The company operates through two segments: Wrangler and Lee. It licenses and sells apparel under the Rock & Republic brand name. The company sells its products primarily through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online. It operates in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. Kontoor Brands, Inc. was incorporated in 2018 and is headquartered in Greensboro, North Carolina.
About Swatch Group
The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components worldwide. The company operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment engages in the design, production, and commercialization of electronic components, as well as sports timing activities. It is also involved in the provision of assembly, research and development, administration, polishing, logistics and distribution, and customer services; and hard material products, microelectronics, watch cases and crowns, miniature low-frequency quartz crystals, thin wires, miniature batteries, watch dials, watch hands, bracelets, sports timing technology and equipment, precision parts, and assembly electronic components. In addition, the company engages in retail, communication, real estate, real estate management, finance, reinsurance, and art center businesses. It offers its watch and jewelry products primarily under the Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch, and Flik Flak brands. The Swatch Group AG was founded in 1983 and is headquartered in Biel/Bienne, Switzerland.
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