Cantor Fitzgerald Issues Pessimistic Forecast for eBay (NASDAQ:EBAY) Stock Price

eBay (NASDAQ:EBAY) had its price objective decreased by investment analysts at Cantor Fitzgerald from $110.00 to $106.00 in a research report issued to clients and investors on Thursday, MarketBeat reports. The firm presently has a “neutral” rating on the e-commerce company’s stock. Cantor Fitzgerald’s price objective would indicate a potential downside of 5.34% from the company’s previous close.

A number of other equities analysts have also issued reports on EBAY. Jefferies Financial Group set a $145.00 price target on eBay in a report on Thursday. Citigroup reaffirmed an “outperform” rating on shares of eBay in a research note on Tuesday, July 14th. The Goldman Sachs Group increased their price objective on eBay from $88.00 to $100.00 and gave the stock a “neutral” rating in a research report on Thursday, April 30th. Truist Financial lifted their target price on eBay from $94.00 to $105.00 and gave the company a “hold” rating in a research note on Monday, May 4th. Finally, Sanford C. Bernstein reissued a “market perform” rating and issued a $115.00 target price on shares of eBay in a report on Monday. Fourteen equities research analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Hold” and an average target price of $116.69.

eBay Stock Up 1.7%

Shares of NASDAQ:EBAY opened at $111.98 on Thursday. The stock has a market cap of $49.72 billion, a P/E ratio of 23.18, a P/E/G ratio of 2.42 and a beta of 1.37. The firm has a fifty day moving average price of $111.12 and a 200 day moving average price of $101.59. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.22. eBay has a 1-year low of $78.03 and a 1-year high of $119.31.

eBay (NASDAQ:EBAY) last issued its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.50 by $0.10. The company had revenue of $3.13 billion for the quarter, compared to the consensus estimate of $3.02 billion. eBay had a net margin of 18.50% and a return on equity of 47.88%. eBay’s revenue for the quarter was up 14.8% on a year-over-year basis. During the same period last year, the firm posted $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. Sell-side analysts predict that eBay will post 4.89 EPS for the current year.

Insider Activity at eBay

In other eBay news, SVP Jordan Douglas Bradle Sweetnam sold 863 shares of eBay stock in a transaction that occurred on Thursday, June 18th. The stock was sold at an average price of $109.17, for a total value of $94,213.71. Following the sale, the senior vice president owned 34,533 shares of the company’s stock, valued at approximately $3,769,967.61. The trade was a 2.44% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total value of $1,205,990.50. Following the transaction, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This trade represents a 4.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 87,122 shares of company stock worth $9,953,842 over the last 90 days. Company insiders own 0.67% of the company’s stock.

Hedge Funds Weigh In On eBay

Large investors have recently made changes to their positions in the stock. Cedar Mountain Advisors LLC grew its stake in eBay by 128.9% in the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock valued at $25,000 after acquiring an additional 156 shares during the last quarter. High Point Wealth Management LLC purchased a new stake in shares of eBay in the fourth quarter valued at about $26,000. Abound Financial LLC purchased a new position in shares of eBay during the 4th quarter worth approximately $26,000. Cassaday & Co Wealth Management LLC acquired a new position in shares of eBay during the 1st quarter worth approximately $26,000. Finally, Jessup Wealth Management Inc acquired a new position in shares of eBay during the 4th quarter worth approximately $27,000. Hedge funds and other institutional investors own 87.48% of the company’s stock.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Strong Q2 results and raised outlook: eBay reported adjusted earnings of $1.60 per share and revenue of $3.13 billion, exceeding Wall Street expectations. Gross merchandise volume rose 15% to $22.4 billion, while advertising, luxury, collectibles and refurbished goods contributed to growth. Management raised its 2026 GMV growth forecast to 11.5%-12.5% and provided third-quarter guidance that was generally above revenue expectations. eBay Q2 Earnings Beat Estimates on Higher GMV and Ad Growth
• Positive Sentiment: More bullish analyst coverage: Argus upgraded EBAY from Hold to Buy with a $133 price target. Needham raised its target to $135 and maintained a Buy rating, while Wedbush reiterated Outperform with a $135 target. These targets imply meaningful potential upside and reflect improved confidence in eBay’s growth trajectory. Argus Upgrades eBay to Buy
• Positive Sentiment: Growth initiatives remain active: eBay is expanding live shopping to compete with Whatnot and TikTok Shop and is using AI tools to improve shopping and seller experiences. The company also declared a quarterly dividend of $0.31 per share, providing continued shareholder returns.
• Neutral Sentiment: Mixed analyst reaction: Truist raised its price target to $115 but retained Hold, while UBS kept a Hold rating with a $107 target. Cantor Fitzgerald lowered its target to $106 and Citizens JMP downgraded eBay to Market Perform, citing limited valuation upside and execution risks.
• Negative Sentiment: Margin and competitive risks: Analysts noted that the integration of Depop could pressure margins, while fashion brands are increasingly seeking to capture more of the resale-market economics. These issues could limit the benefit of eBay’s strong top-line momentum.
• Neutral Sentiment: CEO stock sale: CEO Jamie Iannone sold 11,110 shares for approximately $1.21 million. The transaction occurred under a pre-arranged Rule 10b5-1 trading plan, reducing concern that it reflects a new negative view of eBay’s prospects. SEC insider trading filing

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.