WH Smith (LON:SMWH) Stock Passes Below 200 Day Moving Average – Time to Sell?

WH Smith PLC (LON:SMWH)’s share price passed below its two hundred day moving average during trading on Tuesday . The stock has a two hundred day moving average of GBX 570.38 and traded as low as GBX 412.20. WH Smith shares last traded at GBX 416.63, with a volume of 298,148 shares traded.

Analysts Set New Price Targets

SMWH has been the subject of a number of analyst reports. Royal Bank Of Canada reduced their price target on WH Smith from GBX 675 to GBX 650 and set a “sector perform” rating for the company in a research report on Monday, April 13th. Berenberg Bank lowered their price objective on WH Smith from GBX 574 to GBX 420 and set a “hold” rating on the stock in a report on Tuesday, June 16th. UBS Group reissued a “neutral” rating and issued a GBX 600 price objective on shares of WH Smith in a research note on Friday, June 5th. Canaccord Genuity Group reduced their target price on WH Smith from GBX 680 to GBX 555 and set a “buy” rating for the company in a report on Wednesday, June 24th. Finally, JPMorgan Chase & Co. decreased their target price on WH Smith from GBX 700 to GBX 575 and set an “overweight” rating for the company in a research report on Wednesday, June 17th. Three equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat, WH Smith presently has a consensus rating of “Hold” and a consensus price target of GBX 570.

WH Smith Stock Down 1.5%

The stock has a market cap of £591.80 million, a P/E ratio of -4.07, a P/E/G ratio of 2.65 and a beta of 0.92. The company has a current ratio of 0.33, a quick ratio of 0.42 and a debt-to-equity ratio of 1,244.71. The firm’s fifty day moving average is GBX 457.35 and its 200 day moving average is GBX 566.65.

WH Smith (LON:SMWH) last released its earnings results on Thursday, April 23rd. The company reported GBX (20) earnings per share for the quarter. WH Smith had a negative return on equity of 105.35% and a negative net margin of 9.48%.The firm had revenue of £748 million for the quarter. As a group, equities research analysts forecast that WH Smith PLC will post 100.9372747 EPS for the current year.

Insider Buying and Selling at WH Smith

In other WH Smith news, insider Max Izzard bought 36,585 shares of the firm’s stock in a transaction that occurred on Wednesday, June 10th. The stock was purchased at an average price of GBX 410 per share, for a total transaction of £149,998.50. Also, insider Leo Quinn bought 365,853 shares of the stock in a transaction on Wednesday, June 10th. The stock was acquired at an average cost of GBX 410 per share, for a total transaction of £1,499,997.30. Insiders have acquired 443,494 shares of company stock worth $184,437,140 in the last ninety days. 0.88% of the stock is owned by insiders.

WH Smith Company Profile

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books.