Analysts Set Harley-Davidson, Inc. (NYSE:HOG) Target Price at $24.22

Harley-Davidson, Inc. (NYSE:HOG) has been given a consensus recommendation of “Hold” by the ten brokerages that are presently covering the stock, MarketBeat reports. Three equities research analysts have rated the stock with a sell rating, four have assigned a hold rating, two have assigned a buy rating and one has assigned a strong buy rating to the company. The average 12-month price objective among analysts that have issued a report on the stock in the last year is $24.2222.

Several brokerages have commented on HOG. Robert W. Baird set a $28.00 target price on Harley-Davidson in a research note on Wednesday, May 6th. Wall Street Zen downgraded Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Saturday, March 7th. Wells Fargo & Company raised their target price on Harley-Davidson from $15.00 to $19.00 and gave the stock an “underweight” rating in a research note on Wednesday, May 6th. Citigroup raised their target price on Harley-Davidson from $23.00 to $26.00 and gave the stock a “neutral” rating in a research note on Thursday, May 7th. Finally, Weiss Ratings downgraded Harley-Davidson from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Wednesday, June 3rd.

Harley-Davidson Stock Down 0.4%

Shares of NYSE HOG opened at $25.63 on Wednesday. Harley-Davidson has a 52 week low of $17.09 and a 52 week high of $31.25. The business has a 50-day simple moving average of $23.79 and a two-hundred day simple moving average of $21.62. The company has a quick ratio of 1.66, a current ratio of 1.91 and a debt-to-equity ratio of 0.37. The company has a market cap of $2.70 billion, a P/E ratio of 14.56, a P/E/G ratio of 15.62 and a beta of 1.26.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, May 5th. The company reported $0.22 EPS for the quarter, missing the consensus estimate of $0.34 by ($0.12). Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The company had revenue of $1.17 billion during the quarter, compared to the consensus estimate of $1.01 billion. During the same quarter in the prior year, the business earned $1.07 EPS. The firm’s revenue for the quarter was down 11.7% compared to the same quarter last year. Research analysts anticipate that Harley-Davidson will post 0.39 earnings per share for the current fiscal year.

Harley-Davidson Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, June 25th. Stockholders of record on Monday, June 8th will be given a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.9%. The ex-dividend date is Monday, June 8th. Harley-Davidson’s dividend payout ratio (DPR) is 42.61%.

Harley-Davidson News Roundup

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Zacks Research lifted longer-term earnings forecasts for Harley-Davidson, including FY2027 to $1.61 per share and FY2028 to $1.63 per share, which could support investor confidence in the company’s profit outlook.
• Positive Sentiment: The analyst also raised its Q2 2027 and Q1 2028 EPS estimates, signaling expectations for improving performance in the next several reporting periods.
• Neutral Sentiment: Harley-Davidson has been in the spotlight after a first-ride review of the 2026 Super Glide, keeping the brand visible but not providing a clear fundamental catalyst. Article Title
• Neutral Sentiment: Harley was also mentioned in a report about an attack ad from Indian Motorcycle targeting CEO Artie Starrs, which adds competitive noise but does not directly change Harley’s fundamentals. Article Title
• Negative Sentiment: Zacks Research cut estimates for Q1 2027, Q3 2027, and Q4 2027 earnings, including a larger expected loss in Q4 2027, which could temper enthusiasm about near-term performance.

Insider Transactions at Harley-Davidson

In other news, CFO Jonathan R. Root sold 1,554 shares of Harley-Davidson stock in a transaction dated Tuesday, May 19th. The stock was sold at an average price of $24.21, for a total transaction of $37,622.34. Following the completion of the sale, the chief financial officer owned 32,508 shares in the company, valued at approximately $787,018.68. This trade represents a 4.56% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul J. Krause sold 1,564 shares of Harley-Davidson stock in a transaction dated Monday, May 11th. The shares were sold at an average price of $26.00, for a total value of $40,664.00. Following the sale, the insider owned 30,012 shares of the company’s stock, valued at approximately $780,312. This trade represents a 4.95% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Company insiders own 0.97% of the company’s stock.

Institutional Trading of Harley-Davidson

A number of large investors have recently modified their holdings of HOG. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its position in shares of Harley-Davidson by 62.1% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 86,436 shares of the company’s stock valued at $2,183,000 after acquiring an additional 33,097 shares during the last quarter. Empowered Funds LLC boosted its position in shares of Harley-Davidson by 18.3% during the 1st quarter. Empowered Funds LLC now owns 17,560 shares of the company’s stock valued at $443,000 after acquiring an additional 2,712 shares during the last quarter. Geneos Wealth Management Inc. boosted its position in shares of Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after acquiring an additional 1,278 shares during the last quarter. Federated Hermes Inc. raised its holdings in shares of Harley-Davidson by 32.8% during the 2nd quarter. Federated Hermes Inc. now owns 16,076 shares of the company’s stock valued at $379,000 after buying an additional 3,967 shares in the last quarter. Finally, California Public Employees Retirement System raised its holdings in shares of Harley-Davidson by 12.0% during the 2nd quarter. California Public Employees Retirement System now owns 204,156 shares of the company’s stock valued at $4,818,000 after buying an additional 21,913 shares in the last quarter. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.