Contrasting SUIC Worldwide (OTCMKTS:SUIC) & Cricut (NASDAQ:CRCT)

SUIC Worldwide (OTCMKTS:SUIC) and Cricut (NASDAQ:CRCT) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, dividends and risk.

Risk and Volatility

SUIC Worldwide has a beta of 33.05, indicating that its stock price is 3,205% more volatile than the S&P 500. Comparatively, Cricut has a beta of 0.22, indicating that its stock price is 78% less volatile than the S&P 500.

Profitability

This table compares SUIC Worldwide and Cricut’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SUIC Worldwide	N/A	N/A	-409.88%
Cricut	10.36%	21.37%	12.13%

Analyst Recommendations

This is a summary of recent ratings and recommmendations for SUIC Worldwide and Cricut, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SUIC Worldwide	0	0	0	0	0.00
Cricut	4	0	0	0	1.00

Cricut has a consensus price target of $3.88, indicating a potential downside of 11.93%. Given Cricut’s stronger consensus rating and higher probable upside, analysts clearly believe Cricut is more favorable than SUIC Worldwide.

Earnings & Valuation

This table compares SUIC Worldwide and Cricut”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SUIC Worldwide	$20,000.00	464.55	-$120,000.00	N/A	N/A
Cricut	$708.78 million	1.30	$76.71 million	$0.35	12.57

Cricut has higher revenue and earnings than SUIC Worldwide.

Insider & Institutional Ownership

19.6% of Cricut shares are held by institutional investors. 65.8% of SUIC Worldwide shares are held by company insiders. Comparatively, 18.0% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Cricut beats SUIC Worldwide on 8 of the 11 factors compared between the two stocks.

About SUIC Worldwide

Suic Worldwide Holdings Ltd is venture capital firm specializing in growth capital investments. The firm seeks to invest in private enterprises and the public sector that develop products and services adopting core capabilities of the IoT, big data, AI, fintech and blockchain. The firm provides IT management consulting services. Suic Worldwide Holdings Ltd was formerly known as Sino United Worldwide Consolidated Ltd. Suic Worldwide Holdings Ltd was incorporated in 2006 and is headquartered in Flushing, New York.

About Cricut

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.