Insider Buying: Baozun (NASDAQ:BZUN) Insider Buys $74,100.00 in Stock

Baozun Inc. (NASDAQ:BZUN) insider Junhua Wu bought 30,000 shares of the firm’s stock in a transaction on Thursday, April 2nd. The shares were acquired at an average cost of $2.47 per share, with a total value of $74,100.00. Following the purchase, the insider directly owned 91,428 shares of the company’s stock, valued at approximately $225,827.16. This represents a 48.84% increase in their position. The acquisition was disclosed in a filing with the SEC, which can be accessed through the SEC website.

Junhua Wu also recently made the following trade(s):

• On Tuesday, March 31st, Junhua Wu bought 14,000 shares of Baozun stock. The shares were acquired at an average cost of $2.40 per share, with a total value of $33,600.00.

Baozun Stock Performance

Shares of NASDAQ BZUN opened at $2.54 on Thursday. Baozun Inc. has a fifty-two week low of $2.07 and a fifty-two week high of $4.88. The company has a 50 day simple moving average of $2.50 and a two-hundred day simple moving average of $2.92. The company has a market capitalization of $146.94 million, a price-to-earnings ratio of -4.38 and a beta of 0.40.

Institutional Investors Weigh In On Baozun

A number of institutional investors have recently made changes to their positions in BZUN. Qube Research & Technologies Ltd boosted its holdings in Baozun by 4.9% in the third quarter. Qube Research & Technologies Ltd now owns 156,254 shares of the technology company’s stock worth $633,000 after purchasing an additional 7,304 shares during the last quarter. JPMorgan Chase & Co. boosted its holdings in Baozun by 6.0% in the second quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company’s stock worth $428,000 after purchasing an additional 9,627 shares during the last quarter. BNP Paribas Financial Markets boosted its holdings in Baozun by 51.8% in the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock worth $78,000 after purchasing an additional 10,594 shares during the last quarter. Dimensional Fund Advisors LP boosted its holdings in Baozun by 2.0% in the third quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company’s stock worth $2,442,000 after purchasing an additional 11,593 shares during the last quarter. Finally, Russell Investments Group Ltd. boosted its holdings in Baozun by 81.4% in the fourth quarter. Russell Investments Group Ltd. now owns 28,760 shares of the technology company’s stock worth $75,000 after purchasing an additional 12,907 shares during the last quarter. Hedge funds and other institutional investors own 47.29% of the company’s stock.

Analysts Set New Price Targets

A number of research firms have recently commented on BZUN. Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a report on Wednesday, January 21st. Zacks Research upgraded shares of Baozun to a “hold” rating in a report on Wednesday, February 18th. One research analyst has rated the stock with a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, Baozun presently has a consensus rating of “Reduce”.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.