ServiceNow (NYSE:NOW) Price Target Lowered to $135.00 at Stifel Nicolaus

ServiceNow (NYSE:NOW) had its price objective cut by analysts at Stifel Nicolaus from $180.00 to $135.00 in a note issued to investors on Thursday,MarketScreener reports. The firm currently has a “buy” rating on the information technology services provider’s stock. Stifel Nicolaus’ target price points to a potential upside of 35.09% from the stock’s current price.

A number of other brokerages also recently issued reports on NOW. The Goldman Sachs Group set a $216.00 price objective on ServiceNow in a research report on Monday, February 2nd. Needham & Company LLC reaffirmed a “buy” rating and set a $155.00 price objective on shares of ServiceNow in a research report on Thursday, February 5th. Truist Financial set a $175.00 target price on shares of ServiceNow in a research report on Thursday, February 5th. Jefferies Financial Group decreased their price target on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a research note on Friday, January 23rd. Finally, Citigroup lifted their price target on ServiceNow from $235.00 to $237.00 and gave the company a “buy” rating in a research note on Friday, January 30th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and an average target price of $188.59.

ServiceNow Trading Down 3.9%

NYSE NOW opened at $99.93 on Thursday. The stock has a market capitalization of $104.53 billion, a price-to-earnings ratio of 60.10, a PEG ratio of 1.75 and a beta of 1.00. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The stock’s 50 day moving average price is $111.59 and its two-hundred day moving average price is $148.31. ServiceNow has a 52 week low of $98.00 and a 52 week high of $211.48.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same period in the previous year, the company earned $0.73 earnings per share. The company’s quarterly revenue was up 20.7% on a year-over-year basis. As a group, analysts anticipate that ServiceNow will post 8.93 earnings per share for the current fiscal year.

Insider Transactions at ServiceNow

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 in the last ninety days. 0.34% of the stock is currently owned by corporate insiders.

Institutional Trading of ServiceNow

A number of hedge funds and other institutional investors have recently bought and sold shares of NOW. Brighton Jones LLC grew its holdings in ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after acquiring an additional 30 shares in the last quarter. Sivia Capital Partners LLC lifted its stake in ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after acquiring an additional 34 shares during the period. United Bank lifted its holdings in shares of ServiceNow by 15.5% in the 2nd quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock valued at $1,562,000 after buying an additional 204 shares during the period. Riggs Asset Managment Co. Inc. increased its stake in shares of ServiceNow by 2.2% in the 2nd quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock valued at $1,976,000 after purchasing an additional 42 shares in the last quarter. Finally, JT Stratford LLC grew its holdings in ServiceNow by 6.6% in the second quarter. JT Stratford LLC now owns 372 shares of the information technology services provider’s stock valued at $382,000 after purchasing an additional 23 shares during the period. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Expanded AI partnership with NVIDIA to operationalize an “Autonomous Workforce” — strengthens ServiceNow’s AI go-to-market and could accelerate enterprise adoption of its AI Control Tower. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Entered a $3 billion unsecured revolving credit facility and commercial paper programs — boosts liquidity and gives financial flexibility for operations, buybacks or M&A. ServiceNow Boosts Liquidity With New Credit and CP Programs
• Positive Sentiment: Analyst support: Benchmark initiated coverage with a Buy / $125 PT and Morgan Stanley maintained Buy with a $210 PT — gives investors conviction that selloff may be overdone for long-term holders. Benchmark initiates ServiceNow at Buy
• Positive Sentiment: Armis acquisition and partner integrations (BigPanda) are being framed as strengthening the core platform and security/incident automation capabilities — could expand TAM and add cross-sell opportunities. ServiceNow’s Deal May Be Bigger Than It Looks
• Neutral Sentiment: ServiceNow set to report Q1 results on April 22 — an event that could re-rate the stock either way depending on revenue/AI monetization details. ServiceNow to Announce First Quarter 2026 Financial Results on April 22
• Neutral Sentiment: Leadership hire in India/SAARC (Kulmeet Bawa) signals focus on enterprise sales expansion in a large growth market — incremental but not market-moving on its own. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
• Negative Sentiment: Wells Fargo trimmed its price target (from $225 to $185) and broader headlines note NOW has fallen sharply YTD — fueling momentum selling and valuation concerns amid AI-native competition. Wall Street Price Prediction: ServiceNow Price Target Set at $185
• Negative Sentiment: Critical commentary argues ServiceNow’s core workflows could be threatened by AI-native competitors and questions around switching costs are resurfacing — a narrative pressuring multiples and investor confidence. ServiceNow Has to Sell the Same AI Technology That Could Replace It

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.