Olaplex (NASDAQ:OLPX) Sets New 12-Month High – Here’s What Happened

Shares of Olaplex Holdings, Inc. (NASDAQ:OLPX) hit a new 52-week high during mid-day trading on Thursday . The stock traded as high as $2.01 and last traded at $2.0050, with a volume of 71218940 shares traded. The stock had previously closed at $1.33.

More Olaplex News

Here are the key news stories impacting Olaplex this week:

• Positive Sentiment: Definitive acquisition deal — Henkel will buy Olaplex for $2.06/share in cash, valuing the company at about $1.4B and representing roughly a 55% premium to the prior close. This sets a clear near-term floor for the stock at the deal price (absent a competing bid or deal failure). OLAPLEX press release
• Positive Sentiment: Market reaction and momentum — reports show a premarket surge (~49%) and heavy trading volume as investors reprice around the deal premium; large block buying of call options (11,414 contracts, a ~1,927% rise vs. average) suggests speculative/informed positioning anticipating upside or takeover arbitrage. Seeking Alpha: Henkel Adds Shine With Olaplex
• Neutral Sentiment: Deal context and timing — reports from multiple outlets (CNBC, WSJ, Reuters) confirm Henkel’s interest and near-term agreement; standard closing conditions, regulatory review and customary covenants apply. These are routine but determine expected timing of deal completion. CNBC: Olaplex to be acquired by Henkel
• Neutral Sentiment: Short interest reporting is unclear — recent entries show effectively zero reported short interest (likely data or reporting artifact), so short squeeze dynamics are not clearly in play based on available figures.
• Negative Sentiment: Shareholder litigation/investigation — Ademi LLP announced an investigation into whether Olaplex’s shareholders are receiving a fair price, alleging possible fiduciary breaches related to the transaction. Such investigations can lead to delays, supplemental disclosures, negotiated price changes or litigation that could pressure the stock if successful. PR Newswire: Shareholder Alert (Ademi)

Wall Street Analysts Forecast Growth

Several equities analysts have weighed in on the company. Morgan Stanley set a $1.40 price target on Olaplex in a report on Tuesday, March 10th. Jefferies Financial Group reaffirmed a “buy” rating on shares of Olaplex in a report on Wednesday, March 4th. Evercore set a $2.50 target price on shares of Olaplex in a report on Friday, March 6th. Zacks Research upgraded shares of Olaplex from a “strong sell” rating to a “hold” rating in a research report on Thursday, February 19th. Finally, Telsey Advisory Group reaffirmed a “market perform” rating and set a $2.00 price target on shares of Olaplex in a research note on Monday, March 2nd. One analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Hold” and a consensus target price of $1.88.

Olaplex Stock Up 50.8%

The company has a quick ratio of 4.00, a current ratio of 4.58 and a debt-to-equity ratio of 0.40. The company has a 50 day simple moving average of $1.50 and a two-hundred day simple moving average of $1.35. The company has a market capitalization of $1.34 billion, a P/E ratio of -200.50 and a beta of 2.24.

Olaplex (NASDAQ:OLPX) last announced its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share for the quarter, meeting the consensus estimate of $0.01. The business had revenue of $105.12 million for the quarter, compared to the consensus estimate of $104.21 million. Olaplex had a negative net margin of 2.19% and a positive return on equity of 1.07%. The business’s revenue for the quarter was up 4.4% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.01 earnings per share. As a group, equities analysts predict that Olaplex Holdings, Inc. will post 0.1 EPS for the current year.

Insider Transactions at Olaplex

In other Olaplex news, General Counsel John C. Duffy sold 34,962 shares of the company’s stock in a transaction on Thursday, March 12th. The stock was sold at an average price of $1.26, for a total value of $44,052.12. Following the transaction, the general counsel owned 982,855 shares of the company’s stock, valued at $1,238,397.30. This represents a 3.43% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, insider Trisha L. Fox sold 25,421 shares of the stock in a transaction on Thursday, March 12th. The stock was sold at an average price of $1.26, for a total value of $32,030.46. Following the completion of the sale, the insider owned 1,080,363 shares in the company, valued at approximately $1,361,257.38. The trade was a 2.30% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 215,442 shares of company stock worth $271,457. 4.30% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Olaplex

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Portolan Capital Management LLC raised its stake in shares of Olaplex by 132.6% during the third quarter. Portolan Capital Management LLC now owns 3,635,124 shares of the company’s stock valued at $4,762,000 after acquiring an additional 2,072,383 shares in the last quarter. Dynamic Technology Lab Private Ltd grew its stake in Olaplex by 139.9% in the second quarter. Dynamic Technology Lab Private Ltd now owns 93,933 shares of the company’s stock worth $132,000 after purchasing an additional 54,781 shares in the last quarter. Childress Capital Advisors LLC bought a new position in Olaplex in the fourth quarter worth approximately $99,000. Savant Capital LLC purchased a new position in Olaplex during the 3rd quarter worth $43,000. Finally, Wealth Enhancement Advisory Services LLC bought a new stake in Olaplex during the 3rd quarter valued at $32,000. Institutional investors own 87.37% of the company’s stock.

About Olaplex

Olaplex, Inc (NASDAQ: OLPX) is a specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within. The company’s core offerings encompass a range of professional salon treatments and at-home maintenance products that target chemical damage, breakage and split ends. Olaplex formulations are built around a proprietary active ingredient that works at the molecular level to rebuild disulfide bonds broken during bleaching, coloring and heat styling processes.

Founded in 2014 and headquartered in Irvine, California, Olaplex initially gained traction among high-end salons before expanding into broader retail channels.