Booking Stock Scheduled to Split on Monday, April 6th (NASDAQ:BKNG)

Shares of Booking Holdings Inc. (NASDAQ:BKNG) are going to split on the morning of Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly issued shares will be payable to shareholders after the market closes on Thursday, April 2nd.

Booking Stock Performance

Shares of NASDAQ:BKNG opened at $4,290.65 on Wednesday. The business’s 50-day simple moving average is $4,518.31 and its 200 day simple moving average is $4,982.39. The company has a market cap of $135.88 billion, a P/E ratio of 25.83, a PEG ratio of 1.00 and a beta of 1.21. Booking has a one year low of $3,765.45 and a one year high of $5,839.41.

Booking (NASDAQ:BKNG) last released its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 EPS for the quarter, topping the consensus estimate of $47.96 by $0.84. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. During the same period in the previous year, the company posted $41.55 EPS. Booking’s revenue for the quarter was up 16.0% on a year-over-year basis. Analysts predict that Booking will post 209.92 earnings per share for the current year.

Booking Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, March 31st. Shareholders of record on Friday, March 6th will be issued a $10.50 dividend. This is a boost from Booking’s previous quarterly dividend of $9.60. This represents a $42.00 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date of this dividend is Friday, March 6th. Booking’s dividend payout ratio is presently 25.28%.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: BMO Capital maintained a Buy rating on BKNG, which supports upside conviction among institutional holders and can help limit downside pressure. BMO Capital Keeps Their Buy Rating on Booking Holdings (BKNG)
• Neutral Sentiment: Multiple services flagged a “large increase in short interest” for March, but the reports show 0 shares and 0.0 days to cover — indicating a likely data/reporting glitch. Investors should monitor updated, reliable short‑interest releases; if genuine increases appear, that would be bearish, but current published figures aren’t actionable.
• Neutral Sentiment: Coverage of how AI is reshaping Booking’s investment story signals a longer‑term strategic narrative shift rather than an immediate catalyst. The piece discusses opportunities and risks from AI adoption but doesn’t present a near‑term earnings surprise. How The AI Debate Is Recasting The Booking Holdings (BKNG) Investment Story
• Negative Sentiment: MarketWatch noted BKNG underperformed its competitors on Tuesday, which can prompt rotation into peers and weigh on the stock as investors favor stronger short‑term performers. Booking Holdings Inc. stock underperforms Tuesday when compared to competitors
• Negative Sentiment: Analyst comparison from Zacks favors Expedia (EXPE) over Booking, citing stronger growth, rising bookings and a more attractive valuation — negative relative view can pressure BKNG as investors rotate to the preferred travel name. Expedia vs. Booking Holdings: Which Travel Stock Is a Stronger Pick?

Wall Street Analyst Weigh In

Several equities research analysts recently weighed in on the stock. Weiss Ratings reiterated a “buy (b)” rating on shares of Booking in a research note on Monday, December 29th. Piper Sandler reiterated a “neutral” rating and issued a $5,000.00 target price (down from $5,750.00) on shares of Booking in a research report on Thursday, February 19th. Oppenheimer set a $6,000.00 price objective on shares of Booking and gave the company an “outperform” rating in a report on Thursday, February 19th. Wedbush dropped their price target on shares of Booking from $6,000.00 to $5,500.00 and set an “outperform” rating on the stock in a research report on Friday, February 6th. Finally, Citigroup reduced their price objective on shares of Booking from $6,500.00 to $6,250.00 and set a “buy” rating for the company in a research report on Thursday, February 19th. Twenty-nine analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company. Based on data from MarketBeat, Booking presently has a consensus rating of “Moderate Buy” and a consensus price target of $5,845.61.

Insider Buying and Selling

In other news, Director Robert J. Mylod, Jr. sold 40 shares of the company’s stock in a transaction that occurred on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the completion of the transaction, the director directly owned 840 shares in the company, valued at $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Glenn D. Fogel sold 953 shares of the stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the completion of the sale, the chief executive officer directly owned 19,615 shares of the company’s stock, valued at $101,631,984.10. This represents a 4.63% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 2,749 shares of company stock valued at $12,571,467. Insiders own 0.16% of the company’s stock.

Hedge Funds Weigh In On Booking

A number of institutional investors and hedge funds have recently bought and sold shares of BKNG. FourThought Financial Partners LLC raised its position in shares of Booking by 1.7% during the second quarter. FourThought Financial Partners LLC now owns 119 shares of the business services provider’s stock valued at $689,000 after buying an additional 2 shares during the last quarter. SageView Advisory Group LLC grew its position in Booking by 1.6% during the second quarter. SageView Advisory Group LLC now owns 126 shares of the business services provider’s stock worth $716,000 after buying an additional 2 shares in the last quarter. CYBER HORNET ETFs LLC grew its position in Booking by 2.3% during the second quarter. CYBER HORNET ETFs LLC now owns 88 shares of the business services provider’s stock worth $509,000 after buying an additional 2 shares in the last quarter. Dakota Community Bank & Trust NA increased its stake in Booking by 4.3% during the third quarter. Dakota Community Bank & Trust NA now owns 48 shares of the business services provider’s stock valued at $259,000 after acquiring an additional 2 shares during the period. Finally, Foster Group Inc. raised its holdings in Booking by 3.9% in the 3rd quarter. Foster Group Inc. now owns 53 shares of the business services provider’s stock valued at $286,000 after acquiring an additional 2 shares in the last quarter. Institutional investors own 92.42% of the company’s stock.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.