Stephan Shakespeare Buys 65,616 Shares of YouGov (LON:YOU) Stock

YouGov plc (LON:YOU) insider Stephan Shakespeare bought 65,616 shares of the business’s stock in a transaction on Tuesday, March 24th. The shares were acquired at an average price of GBX 155 per share, for a total transaction of £101,704.80.

YouGov Stock Down 11.7%

Shares of YouGov stock traded down GBX 20.40 on Tuesday, reaching GBX 153.60. The company’s stock had a trading volume of 8,020,942 shares, compared to its average volume of 1,255,884. YouGov plc has a 52 week low of GBX 135.40 and a 52 week high of GBX 399. The firm’s fifty day simple moving average is GBX 212.90 and its two-hundred day simple moving average is GBX 252.34. The company has a quick ratio of 0.99, a current ratio of 0.64 and a debt-to-equity ratio of 116.12. The company has a market capitalization of £180.04 million, a price-to-earnings ratio of 13.59, a P/E/G ratio of 0.71 and a beta of 1.40.

YouGov (LON:YOU) last announced its quarterly earnings results on Tuesday, March 24th. The company reported GBX 11.40 earnings per share (EPS) for the quarter. YouGov had a return on equity of 7.20% and a net margin of 3.45%. Equities analysts anticipate that YouGov plc will post 41.8853256 earnings per share for the current year.

Trending Headlines about YouGov

Here are the key news stories impacting YouGov this week:

• Positive Sentiment: Senior insiders bought material stakes—Chair Ian Griffiths purchased 30,784 shares at GBX 156 and CEO/Founder Stephan Shakespeare bought 65,616 shares at GBX 155, signaling management confidence in the outlook. Insider Purchases
• Positive Sentiment: Berenberg initiated coverage with a “Buy” and a GBX 395 price target — a materially higher target than current levels that could attract buyers if confidence in execution recovers. Berenberg Coverage
• Neutral Sentiment: YouGov is exploring the sale of its Shopper business/unit just two years after acquiring it — a strategic option that could raise cash and simplify the group but is not a guaranteed near-term catalyst. Shopper Unit Sale
• Negative Sentiment: YouGov warned of lower profit as higher AI and data investment is squeezing margins — the company’s statement prompted selling pressure as investors worry about near-term earnings and capital intensity. Profit Warning
• Negative Sentiment: Latest quarter: reported GBX 11.40 EPS but low profitability metrics (net margin ~3.45%, ROE ~7.2%) and a high debt-to-equity ratio (~116%) suggest limited cushion while spending rises — fundamentals underpin investor caution. Quarterly Results & Metrics

Analyst Upgrades and Downgrades

A number of analysts have recently commented on YOU shares. Berenberg Bank initiated coverage on shares of YouGov in a research note on Tuesday. They issued a “buy” rating and a GBX 395 price target for the company. UBS Group restated a “buy” rating and set a GBX 510 price objective on shares of YouGov in a research report on Friday, January 23rd. JPMorgan Chase & Co. cut their target price on shares of YouGov from GBX 385 to GBX 380 and set an “overweight” rating for the company in a research report on Monday, January 12th. Finally, Canaccord Genuity Group started coverage on shares of YouGov in a research note on Thursday, March 19th. They set a “buy” rating and a GBX 450 target price for the company. Five research analysts have rated the stock with a Buy rating, Based on data from MarketBeat, YouGov has an average rating of “Buy” and a consensus price target of GBX 434.60.

YouGov Company Profile

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.