Insider Buying: Sonos (NASDAQ:SONO) Major Shareholder Buys $184,440.00 in Stock

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L acquired 13,920 shares of the stock in a transaction on Monday, March 16th. The stock was purchased at an average cost of $13.25 per share, with a total value of $184,440.00. Following the transaction, the insider directly owned 17,945,762 shares of the company’s stock, valued at $237,781,346.50. This represents a 0.08% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Major shareholders that own more than 10% of a company’s shares are required to disclose their sales and purchases with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Tuesday, March 17th, Coliseum Capital Management, L bought 125,000 shares of Sonos stock. The shares were purchased at an average cost of $13.57 per share, for a total transaction of $1,696,250.00.
• On Friday, March 13th, Coliseum Capital Management, L acquired 90,000 shares of Sonos stock. The stock was purchased at an average cost of $13.20 per share, with a total value of $1,188,000.00.
• On Wednesday, March 11th, Coliseum Capital Management, L purchased 180,000 shares of Sonos stock. The stock was acquired at an average cost of $14.22 per share, with a total value of $2,559,600.00.
• On Tuesday, March 10th, Coliseum Capital Management, L bought 320,000 shares of Sonos stock. The shares were acquired at an average price of $14.19 per share, with a total value of $4,540,800.00.
• On Monday, March 9th, Coliseum Capital Management, L acquired 420,000 shares of Sonos stock. The shares were bought at an average price of $13.95 per share, for a total transaction of $5,859,000.00.
• On Monday, February 23rd, Coliseum Capital Management, L purchased 360,000 shares of Sonos stock. The shares were bought at an average cost of $14.90 per share, for a total transaction of $5,364,000.00.
• On Wednesday, February 25th, Coliseum Capital Management, L bought 118,020 shares of Sonos stock. The shares were purchased at an average cost of $15.25 per share, for a total transaction of $1,799,805.00.
• On Tuesday, February 24th, Coliseum Capital Management, L acquired 133,259 shares of Sonos stock. The shares were purchased at an average price of $14.83 per share, for a total transaction of $1,976,230.97.
• On Tuesday, February 17th, Coliseum Capital Management, L acquired 290,000 shares of Sonos stock. The stock was acquired at an average cost of $15.59 per share, with a total value of $4,521,100.00.
• On Friday, February 13th, Coliseum Capital Management, L bought 257,210 shares of Sonos stock. The shares were acquired at an average price of $15.74 per share, with a total value of $4,048,485.40.

Sonos Stock Performance

Shares of NASDAQ:SONO opened at $13.43 on Friday. The company’s fifty day moving average is $15.23 and its two-hundred day moving average is $16.31. Sonos, Inc. has a 1-year low of $7.63 and a 1-year high of $19.82. The stock has a market capitalization of $1.62 billion, a price-to-earnings ratio of -79.00 and a beta of 1.97.

Sonos (NASDAQ:SONO) last posted its quarterly earnings results on Tuesday, February 3rd. The company reported $0.93 EPS for the quarter, beating the consensus estimate of $0.85 by $0.08. Sonos had a negative net margin of 1.22% and a positive return on equity of 0.82%. The business had revenue of $545.66 million during the quarter, compared to analyst estimates of $536.93 million. During the same period in the previous year, the business posted $0.64 EPS. The company’s quarterly revenue was down .9% on a year-over-year basis. Sell-side analysts expect that Sonos, Inc. will post -0.37 EPS for the current fiscal year.

Key Stories Impacting Sonos

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Large insider purchases by Coliseum Capital (multiple recent buys that raised its stake) signal confidence from a major holder and provide a visible demand vote in the stock. Coliseum Capital increases stake in Sonos
• Positive Sentiment: Sector/analyst interest: Zacks highlights audio/video stocks including SONO as beneficiaries of industry tailwinds, which can support relative valuation and investor appetite. 3 Audio Video Stocks to Buy
• Positive Sentiment: Product credibility: positive long‑term reviews (e.g., Sonos Ace still recommended two years on) support brand strength and could sustain demand at full price over time. Should you still buy the Sonos Ace?
• Neutral Sentiment: Refurb/clearance moves (e.g., certified refurbished Arc offerings) improve inventory turnover and consumer price access but are not a direct fundamental signal on their own. Certified refurbished Arc
• Neutral Sentiment: Market commentary / stock reassessment pieces flag volatility and mixed metrics — useful for sentiment monitoring but not a direct catalyst. Is it time to reassess Sonos?
• Negative Sentiment: Widespread promotional activity across channels (Sonos Spring sale, Amazon markdowns) risks compressing near‑term gross margins and dragging ASPs if discounts persist; multiple headlines show significant price cuts across core SKUs. Sonos quietly discounted speakers Sub discount on Amazon Soundbar/sub combo deal
• Negative Sentiment: Deep, SKU‑level markdowns on high‑ASP items (Ace headphones ~50% off, Move 2 at record lows, Sub >50% off in promotions) could materially reduce revenue/margin mix if replicated at scale. Ace price drop Move 2 record low Sub >50% off

Analysts Set New Price Targets

Several equities analysts have recently commented on SONO shares. Zacks Research raised Sonos from a “hold” rating to a “strong-buy” rating in a report on Monday, February 9th. Rosenblatt Securities restated a “buy” rating and set a $21.00 price objective on shares of Sonos in a research report on Monday, February 2nd. Weiss Ratings restated a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. Morgan Stanley set a $18.00 target price on Sonos in a research report on Wednesday, February 4th. Finally, Wall Street Zen upgraded Sonos from a “hold” rating to a “buy” rating in a research note on Saturday, February 7th. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, Sonos currently has an average rating of “Moderate Buy” and a consensus price target of $20.00.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently bought and sold shares of the company. Arrowstreet Capital Limited Partnership raised its holdings in shares of Sonos by 626.8% during the third quarter. Arrowstreet Capital Limited Partnership now owns 2,663,480 shares of the company’s stock valued at $42,083,000 after buying an additional 2,296,996 shares during the last quarter. Cooper Creek Partners Management LLC grew its holdings in Sonos by 38.6% in the 2nd quarter. Cooper Creek Partners Management LLC now owns 4,243,813 shares of the company’s stock worth $45,876,000 after buying an additional 1,181,033 shares in the last quarter. Cubist Systematic Strategies LLC increased its position in Sonos by 250.8% in the 2nd quarter. Cubist Systematic Strategies LLC now owns 1,393,706 shares of the company’s stock valued at $15,066,000 after acquiring an additional 996,425 shares during the period. Vanguard Group Inc. increased its position in Sonos by 5.9% in the 3rd quarter. Vanguard Group Inc. now owns 13,730,353 shares of the company’s stock valued at $216,940,000 after acquiring an additional 768,776 shares during the period. Finally, AQR Capital Management LLC raised its stake in Sonos by 1,472.4% during the 2nd quarter. AQR Capital Management LLC now owns 804,583 shares of the company’s stock valued at $8,698,000 after acquiring an additional 753,414 shares in the last quarter. Institutional investors own 85.82% of the company’s stock.

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.