Harley-Davidson (NYSE:HOG) Reaches New 12-Month Low – Here’s Why

Harley-Davidson, Inc. (NYSE:HOG)’s stock price reached a new 52-week low during mid-day trading on Wednesday . The stock traded as low as $17.10 and last traded at $17.1630, with a volume of 2874025 shares traded. The stock had previously closed at $17.51.

Wall Street Analyst Weigh In

Several research firms recently weighed in on HOG. Morgan Stanley reaffirmed an “underweight” rating and issued a $12.00 price objective on shares of Harley-Davidson in a report on Tuesday, February 17th. Wall Street Zen cut shares of Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Saturday, March 7th. UBS Group reduced their price target on shares of Harley-Davidson from $27.00 to $19.00 and set a “neutral” rating for the company in a research note on Wednesday, March 4th. Weiss Ratings cut shares of Harley-Davidson from a “hold (c-)” rating to a “sell (d+)” rating in a report on Monday, March 2nd. Finally, BMO Capital Markets reissued an “outperform” rating and set a $24.00 target price on shares of Harley-Davidson in a report on Wednesday, February 11th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have issued a Hold rating and four have issued a Sell rating to the stock. Based on data from MarketBeat.com, Harley-Davidson currently has a consensus rating of “Hold” and a consensus price target of $21.67.

Harley-Davidson Price Performance

The company has a fifty day simple moving average of $19.77 and a 200-day simple moving average of $23.51. The company has a market cap of $1.92 billion, a P/E ratio of 6.58 and a beta of 1.42. The company has a debt-to-equity ratio of 0.52, a current ratio of 2.10 and a quick ratio of 1.83.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Tuesday, February 10th. The company reported ($2.44) earnings per share for the quarter, missing the consensus estimate of ($0.92) by ($1.52). The company had revenue of $496.16 million for the quarter, compared to the consensus estimate of $482.21 million. Harley-Davidson had a return on equity of 10.27% and a net margin of 8.03%.The business’s revenue was down 9.8% compared to the same quarter last year. During the same period in the prior year, the business earned ($0.93) earnings per share. On average, sell-side analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Tuesday, March 17th. Investors of record on Monday, March 2nd were paid a $0.1875 dividend. The ex-dividend date of this dividend was Monday, March 2nd. This represents a $0.75 dividend on an annualized basis and a yield of 4.4%. This is an increase from Harley-Davidson’s previous quarterly dividend of $0.18. Harley-Davidson’s dividend payout ratio (DPR) is 28.74%.

Insider Activity

In other Harley-Davidson news, Director James D. Farley, Jr. sold 6,454 shares of the firm’s stock in a transaction dated Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total value of $120,754.34. Following the completion of the transaction, the director directly owned 16,205 shares in the company, valued at $303,195.55. This trade represents a 28.48% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, Director Rafeh Masood bought 2,775 shares of the company’s stock in a transaction dated Friday, February 27th. The stock was purchased at an average cost of $18.00 per share, for a total transaction of $49,950.00. Following the completion of the transaction, the director owned 7,480 shares of the company’s stock, valued at $134,640. This represents a 58.98% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 0.93% of the stock is currently owned by insiders.

Institutional Trading of Harley-Davidson

Hedge funds have recently modified their holdings of the business. EverSource Wealth Advisors LLC increased its position in Harley-Davidson by 139.0% during the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after buying an additional 549 shares during the last quarter. Pinnacle Holdings LLC acquired a new position in shares of Harley-Davidson during the 4th quarter valued at about $30,000. Fifth Third Bancorp raised its stake in shares of Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after acquiring an additional 579 shares in the last quarter. Geneos Wealth Management Inc. lifted its holdings in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after purchasing an additional 1,278 shares during the last quarter. Finally, Westfuller Advisors LLC bought a new stake in Harley-Davidson during the third quarter worth approximately $67,000. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.