Amazon.com (NASDAQ:AMZN) Stock Price Down 1.5% – Should You Sell?

Amazon.com, Inc. (NASDAQ:AMZN) shares traded down 1.5% during trading on Thursday . The company traded as low as $208.15 and last traded at $209.53. 44,039,759 shares were traded during trading, a decline of 16% from the average session volume of 52,705,227 shares. The stock had previously closed at $212.65.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS partners with Cerebras to speed AI inference, which could improve Bedrock performance, lower customer costs and help AWS compete vs. Nvidia — a potential long‑term revenue/margin positive for Amazon’s cloud business. Cerebras Systems, Amazon strike deal to offer Cerebras AI chips on Amazon’s cloud
• Positive Sentiment: Amazon splits out a paid “Ultra” Prime Video tier and hikes the ad‑free price — a direct, near‑term revenue boost from higher subscription ARPU that supports monetization of Prime streaming. Amazon to hike price of ad-free Prime Video tier by $2 a month
• Positive Sentiment: Luxembourg court vacated a record €746M privacy fine and ordered a reassessment, removing a large regulatory overhang for Amazon in Europe. Win for Amazon as Luxembourg court scraps record $854 million privacy fine
• Positive Sentiment: Wall Street remains constructive: analysts have reiterated buys and some raised price targets (e.g., Wolfe/Evercore), which can support the stock amid the pullback narrative. Amazon Is Rising While the Market Falls—Here’s Why
• Neutral Sentiment: Amazon is reportedly moving Prime Day earlier to late June — timing and promotional cadence can affect quarterly sales mix but is not a clear positive/negative until details and vendor economics are known. Amazon plans to move Prime Day event to June from July, Bloomberg News reports
• Negative Sentiment: Amazon closed a massive multi‑tranche corporate debt offering to fund its AI/capex push — strong demand (reported ~4:1 bids) eases short‑term funding risk but the large debt target and $200B+ capex plan keep investor concerns about near‑term returns and balance‑sheet risk elevated. Amazon Completes Massive Multi-Tranche Corporate Debt Offering
• Negative Sentiment: Legal/tax risk persists: Milan prosecutors have sought trial for Amazon’s European unit and four execs over alleged €1.2B tax evasion — an ongoing legal exposure that could concern investors. Exclusive: Italian prosecutors seek trial for Amazon, four execs over alleged $1.4 bln tax evasion

Analyst Ratings Changes

A number of equities research analysts have recently issued reports on the company. Wedbush lowered their target price on Amazon.com from $340.00 to $300.00 and set an “outperform” rating for the company in a research note on Friday, February 6th. President Capital decreased their price target on Amazon.com from $320.00 to $296.00 and set a “buy” rating for the company in a report on Tuesday, February 10th. Piper Sandler reaffirmed an “overweight” rating and issued a $260.00 price objective (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. DA Davidson reiterated a “neutral” rating and set a $175.00 price objective (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. Finally, The Goldman Sachs Group boosted their target price on shares of Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research report on Wednesday, January 14th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus target price of $286.93.

Amazon.com Trading Down 0.9%

The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The business has a 50 day simple moving average of $222.93 and a two-hundred day simple moving average of $226.70. The stock has a market cap of $2.23 trillion, a price-to-earnings ratio of 28.96, a price-to-earnings-growth ratio of 1.57 and a beta of 1.40.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period in the previous year, the company earned $1.86 earnings per share. The business’s revenue for the quarter was up 13.6% on a year-over-year basis. As a group, equities analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer directly owned 9,405 shares in the company, valued at $1,930,094.10. This represents a 65.37% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, VP Shelley Reynolds sold 2,695 shares of the business’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total transaction of $554,900.50. Following the completion of the sale, the vice president directly owned 119,780 shares of the company’s stock, valued at $24,662,702. The trade was a 2.20% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 71,686 shares of company stock valued at $14,688,739 over the last ninety days. 9.70% of the stock is currently owned by corporate insiders.

Institutional Trading of Amazon.com

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Fairway Wealth LLC increased its stake in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com in the 3rd quarter valued at about $27,000. MilWealth Group LLC grew its position in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after buying an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. bought a new stake in shares of Amazon.com during the 4th quarter valued at about $45,000. Finally, Elkhorn Partners Limited Partnership raised its stake in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 180 shares during the period. 72.20% of the stock is owned by institutional investors.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.