B. Riley Financial Reaffirms “Buy” Rating for Viant Technology (NASDAQ:DSP)

Viant Technology (NASDAQ:DSP)‘s stock had its “buy” rating restated by B. Riley Financial in a report issued on Thursday,Benzinga reports. They currently have a $17.00 price objective on the stock, up from their previous price objective of $16.50. B. Riley Financial’s target price would suggest a potential upside of 36.11% from the company’s previous close.

Other equities research analysts also recently issued research reports about the stock. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Loop Capital set a $14.50 target price on Viant Technology in a research note on Tuesday. DA Davidson reaffirmed a “buy” rating and set a $15.50 target price on shares of Viant Technology in a report on Thursday. Finally, Rosenblatt Securities reissued a “buy” rating and issued a $20.00 price target on shares of Viant Technology in a report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating and one has issued a Hold rating to the stock. According to MarketBeat, Viant Technology has a consensus rating of “Buy” and an average price target of $18.13.

Viant Technology Trading Up 12.6%

Viant Technology stock traded up $1.40 during mid-day trading on Thursday, reaching $12.49. The company’s stock had a trading volume of 337,457 shares, compared to its average volume of 201,463. Viant Technology has a twelve month low of $8.11 and a twelve month high of $16.25. The business has a 50 day moving average price of $10.97 and a 200-day moving average price of $10.28. The firm has a market cap of $779.80 million, a price-to-earnings ratio of 113.56 and a beta of 1.05.

Insider Activity

In other news, major shareholder Capital V. Llc sold 9,836 shares of Viant Technology stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $9.17, for a total transaction of $90,196.12. Following the sale, the insider owned 1,260 shares of the company’s stock, valued at approximately $11,554.20. The trade was a 88.64% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Timothy Vanderhook sold 2,574 shares of the business’s stock in a transaction that occurred on Thursday, January 22nd. The stock was sold at an average price of $12.87, for a total value of $33,127.38. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 155,123 shares of company stock valued at $1,729,594. 29.40% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of the business. Royal Bank of Canada raised its stake in shares of Viant Technology by 246.4% during the first quarter. Royal Bank of Canada now owns 29,213 shares of the company’s stock valued at $363,000 after purchasing an additional 20,779 shares in the last quarter. AQR Capital Management LLC grew its position in Viant Technology by 303.6% in the 1st quarter. AQR Capital Management LLC now owns 47,295 shares of the company’s stock valued at $587,000 after buying an additional 35,578 shares in the last quarter. Goldman Sachs Group Inc. increased its stake in Viant Technology by 77.1% during the 1st quarter. Goldman Sachs Group Inc. now owns 136,249 shares of the company’s stock valued at $1,691,000 after buying an additional 59,323 shares during the period. Envestnet Asset Management Inc. acquired a new position in Viant Technology during the 2nd quarter valued at about $166,000. Finally, Acadian Asset Management LLC raised its position in shares of Viant Technology by 12.1% during the 2nd quarter. Acadian Asset Management LLC now owns 149,811 shares of the company’s stock worth $1,980,000 after buying an additional 16,205 shares in the last quarter. Institutional investors own 11.38% of the company’s stock.

Key Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Revenue beat and record results: Viant reported Q4 revenue of $110.12M, above consensus of $103.37M, and said Q4/full‑year results surpassed the high end of its guidance. Strong top‑line beats and management commentary on demand for its AI programmatic offerings supported optimism. Article Title
• Positive Sentiment: Upbeat Q1 revenue guidance: Viant gave Q1 2026 revenue guidance of $83.0M–$86.0M, above the Street revenue estimate of ~$81.6M, suggesting continued demand and supporting near‑term growth expectations. Article Title
• Positive Sentiment: Analyst support and coverage: Rosenblatt reaffirmed a Buy and set a $20 PT, DA Davidson reaffirmed a Buy with a $15.50 PT, and Freedom Capital Markets initiated coverage with a Buy—these notes lift forward sentiment and implied upside. Article Title Article Title
• Neutral Sentiment: Company press release and investor materials: Viant posted the full release and slide deck with management commentary emphasizing AI opportunity—useful for investors doing deeper diligence. Article Title
• Neutral Sentiment: Full earnings call/transcripts available: Call transcripts and the conference‑call recording are published for investors to review management’s commentary on growth drivers and margins. Article Title Article Title
• Negative Sentiment: Slight EPS miss: EPS came in at $0.22 vs. the Zacks consensus of $0.23 (miss by $0.01). While small, the miss temper short‑term sentiment for earnings‑focused traders. Article Title
• Negative Sentiment: Profitability metrics still modest: reported net margin was low (≈0.6%) and return on equity remained negative; these metrics leave room for skepticism on sustainable profitability despite revenue momentum. Article Title

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.