Scotiabank Issues Pessimistic Forecast for Wix.com (NASDAQ:WIX) Stock Price

Wix.com (NASDAQ:WIX) had its price objective decreased by investment analysts at Scotiabank from $175.00 to $125.00 in a note issued to investors on Thursday,Benzinga reports. The brokerage currently has a “sector outperform” rating on the information services provider’s stock. Scotiabank’s target price indicates a potential upside of 33.13% from the stock’s previous close.

Several other analysts have also issued reports on the company. Cantor Fitzgerald upped their price objective on Wix.com from $135.00 to $140.00 and gave the company an “overweight” rating in a research note on Thursday, December 11th. Barclays reduced their target price on Wix.com from $210.00 to $205.00 and set an “overweight” rating for the company in a research note on Wednesday, January 21st. Wall Street Zen raised Wix.com from a “hold” rating to a “buy” rating in a report on Saturday, February 28th. Zacks Research raised Wix.com from a “strong sell” rating to a “hold” rating in a report on Friday, January 30th. Finally, Evercore reduced their price objective on shares of Wix.com from $250.00 to $160.00 and set an “outperform” rating for the company in a research report on Thursday, November 20th. Two research analysts have rated the stock with a Strong Buy rating, seventeen have issued a Buy rating and three have given a Hold rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $145.50.

Wix.com Price Performance

Wix.com stock opened at $93.89 on Thursday. The company’s 50-day moving average is $83.03 and its 200-day moving average is $115.76. The firm has a market capitalization of $5.27 billion, a PE ratio of 115.91, a P/E/G ratio of 2.57 and a beta of 1.39. Wix.com has a fifty-two week low of $60.22 and a fifty-two week high of $191.24.

Wix.com (NASDAQ:WIX) last issued its earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.36 by $0.45. Wix.com had a net margin of 2.54% and a negative return on equity of 70.04%. The business had revenue of $524.27 million during the quarter, compared to the consensus estimate of $527.69 million. During the same period last year, the business posted $2.10 EPS. Wix.com’s revenue was up 13.9% on a year-over-year basis. As a group, analysts expect that Wix.com will post 3.65 EPS for the current year.

Wix.com announced that its Board of Directors has initiated a share repurchase program on Wednesday, January 28th that permits the company to buyback $2.00 billion in shares. This buyback authorization permits the information services provider to buy up to 40.5% of its stock through open market purchases. Stock buyback programs are typically an indication that the company’s leadership believes its stock is undervalued.

Institutional Trading of Wix.com

Hedge funds have recently added to or reduced their stakes in the company. AQR Capital Management LLC boosted its stake in Wix.com by 36.6% in the 1st quarter. AQR Capital Management LLC now owns 1,627 shares of the information services provider’s stock valued at $266,000 after purchasing an additional 436 shares during the period. Woodline Partners LP increased its position in Wix.com by 9.7% during the 1st quarter. Woodline Partners LP now owns 2,292 shares of the information services provider’s stock worth $374,000 after buying an additional 202 shares during the period. Geneos Wealth Management Inc. increased its position in Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after buying an additional 215 shares during the period. Envestnet Asset Management Inc. lifted its holdings in shares of Wix.com by 32.2% during the second quarter. Envestnet Asset Management Inc. now owns 46,507 shares of the information services provider’s stock worth $7,370,000 after buying an additional 11,330 shares in the last quarter. Finally, Bank of Montreal Can lifted its holdings in shares of Wix.com by 22.8% during the second quarter. Bank of Montreal Can now owns 26,849 shares of the information services provider’s stock worth $4,254,000 after buying an additional 4,982 shares in the last quarter. 81.52% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix announced a modified Dutch‑auction tender offer to repurchase up to $1.75 billion of its ordinary shares at $80–$92 per share; the buyback reduces float and creates immediate buying demand, which explains much of the intraday upside. GlobeNewswire Release
• Neutral Sentiment: Q4 results were mixed: Wix beat on EPS ($1.81 vs. $1.36 est.) but revenue was roughly in line / slightly under consensus and margins remain thin; management highlighted AI initiatives, recent M&A and product launches as growth drivers — these items support longer‑term conviction but are partly priced in. Earnings Highlights
• Negative Sentiment: Multiple brokerages trimmed price targets today (Citigroup 150→105, Wells Fargo 176→137, RBC 155→112, Barclays 205→160, Scotiabank 175→125, Needham 140→115). While most maintain Buy/Overweight/Outperform ratings, the cuts signal more cautious near‑term expectations and may limit upside despite the buyback. Benzinga coverage

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.