DoubleVerify (NYSE:DV) Stock Price Up 7.2% – Still a Buy?

DoubleVerify Holdings, Inc. (NYSE:DV)’s stock price traded up 7.2% on Friday . The stock traded as high as $10.31 and last traded at $10.2180. 1,645,966 shares changed hands during mid-day trading, a decline of 33% from the average session volume of 2,460,318 shares. The stock had previously closed at $9.53.

More DoubleVerify News

Here are the key news stories impacting DoubleVerify this week:

• Positive Sentiment: Management authorized a $300 million share repurchase program — the largest in company history — which supports EPS and signals confidence in cash generation. DoubleVerify Reports Fourth Quarter and Full-Year 2025 Financial Results
• Positive Sentiment: Management set a 2026 revenue growth target of 8%–10% and said it will accelerate AI and social product innovation — a strategic pivot that investors may view as a pathway to sustainably higher growth and product differentiation. DoubleVerify outlines 8%–10% revenue growth target for 2026
• Positive Sentiment: Full‑year profitability and cash metrics were solid: 2025 net income (~$50.7M) and robust adjusted EBITDA/ margins highlight operating leverage, supporting the buyback and capital allocation flexibility. DoubleVerify Reports Fourth Quarter and Full-Year 2025 Financial Results
• Neutral Sentiment: Revenue for 2025 grew ~14% to $748.3M, driven by social, CTV measurement and programmatic activation — evidence the company is gaining traction in higher-growth channels even as scale remains moderate. 2025 Financial Results
• Negative Sentiment: Q4 results modestly missed consensus: EPS came in at $0.31 vs. $0.33 expected and revenue was $205.6M vs. ~$208.8M consensus — shortfalls that can pressure near‑term sentiment. DV misses Q4 earnings and revenue estimates
• Negative Sentiment: FY‑2026 and Q1 revenue guidance were nudged slightly below Street consensus (FY guide $810M–$826M vs. ~$828M est; Q1 guide $177M–$183M vs. ~$180.6M est), which could cap upside until execution against the growth plan is clear. Earnings release and guidance

Wall Street Analysts Forecast Growth

DV has been the subject of several recent analyst reports. Truist Financial cut their target price on shares of DoubleVerify from $22.00 to $17.00 and set a “buy” rating for the company in a research note on Monday, November 10th. Weiss Ratings reaffirmed a “sell (d+)” rating on shares of DoubleVerify in a research report on Wednesday, January 21st. Barclays reiterated an “equal weight” rating and set a $12.00 target price on shares of DoubleVerify in a research note on Monday, January 12th. Needham & Company LLC dropped their price target on DoubleVerify from $18.00 to $12.00 and set a “buy” rating on the stock in a research note on Monday, November 10th. Finally, Canaccord Genuity Group cut their price target on DoubleVerify from $24.00 to $18.00 and set a “buy” rating for the company in a report on Monday, November 10th. Eleven investment analysts have rated the stock with a Buy rating, eight have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Hold” and an average price target of $16.06.

DoubleVerify Trading Up 9.6%

The company has a market capitalization of $1.68 billion, a price-to-earnings ratio of 41.90, a price-to-earnings-growth ratio of 0.63 and a beta of 0.98. The firm has a fifty day moving average price of $10.46 and a 200-day moving average price of $11.69. The company has a debt-to-equity ratio of 0.01, a quick ratio of 3.98 and a current ratio of 3.98.

Institutional Trading of DoubleVerify

Hedge funds have recently added to or reduced their stakes in the stock. Vanguard Group Inc. lifted its stake in shares of DoubleVerify by 2.5% in the 4th quarter. Vanguard Group Inc. now owns 14,776,618 shares of the company’s stock valued at $169,045,000 after acquiring an additional 360,055 shares during the last quarter. Mackenzie Financial Corp increased its holdings in DoubleVerify by 1.3% in the 4th quarter. Mackenzie Financial Corp now owns 5,662,133 shares of the company’s stock worth $64,986,000 after purchasing an additional 74,051 shares in the last quarter. AQR Capital Management LLC raised its position in DoubleVerify by 123.4% in the fourth quarter. AQR Capital Management LLC now owns 5,254,565 shares of the company’s stock valued at $60,112,000 after purchasing an additional 2,902,169 shares during the last quarter. Dimensional Fund Advisors LP boosted its stake in shares of DoubleVerify by 6.3% during the fourth quarter. Dimensional Fund Advisors LP now owns 3,970,550 shares of the company’s stock valued at $45,424,000 after purchasing an additional 234,139 shares in the last quarter. Finally, Van Berkom & Associates Inc. grew its holdings in shares of DoubleVerify by 2.6% during the third quarter. Van Berkom & Associates Inc. now owns 3,739,071 shares of the company’s stock worth $44,794,000 after purchasing an additional 95,235 shares during the last quarter. Institutional investors and hedge funds own 97.29% of the company’s stock.

DoubleVerify Company Profile

DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.

At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.