Wayfair (NYSE:W) Price Target Lowered to $110.00 at Citigroup

Wayfair (NYSE:W) had its target price cut by equities research analysts at Citigroup from $135.00 to $110.00 in a research note issued on Thursday,Benzinga reports. The firm presently has a “buy” rating on the stock. Citigroup’s price target indicates a potential upside of 39.20% from the stock’s current price.

A number of other research analysts have also weighed in on W. Wedbush decreased their target price on shares of Wayfair from $100.00 to $85.00 and set a “neutral” rating on the stock in a research note on Friday, February 20th. Wells Fargo & Company increased their price target on Wayfair from $90.00 to $110.00 and gave the company an “overweight” rating in a report on Wednesday, October 29th. Weiss Ratings reissued a “sell (d-)” rating on shares of Wayfair in a research note on Wednesday, January 21st. Mizuho dropped their target price on Wayfair from $130.00 to $110.00 and set an “outperform” rating for the company in a report on Tuesday. Finally, Argus raised their target price on Wayfair from $105.00 to $125.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. One research analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, eleven have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $104.62.

Wayfair Stock Performance

Shares of NYSE W traded up $3.27 during mid-day trading on Thursday, reaching $79.02. The company’s stock had a trading volume of 4,017,661 shares, compared to its average volume of 3,817,649. The stock has a 50-day moving average of $100.10 and a two-hundred day moving average of $93.65. The stock has a market capitalization of $10.30 billion, a P/E ratio of -32.52, a P/E/G ratio of 5.47 and a beta of 3.36. Wayfair has a 1-year low of $20.41 and a 1-year high of $119.98.

Insider Transactions at Wayfair

In related news, CFO Kate Gulliver sold 36,497 shares of the stock in a transaction dated Friday, January 2nd. The stock was sold at an average price of $106.50, for a total transaction of $3,886,930.50. Following the transaction, the chief financial officer owned 149,238 shares of the company’s stock, valued at approximately $15,893,847. This represents a 19.65% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Steven Conine sold 150,000 shares of the firm’s stock in a transaction dated Friday, January 23rd. The shares were sold at an average price of $108.87, for a total value of $16,330,500.00. Following the transaction, the insider owned 289,073 shares of the company’s stock, valued at $31,471,377.51. This trade represents a 34.16% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 836,544 shares of company stock valued at $82,238,224 over the last three months. 21.91% of the stock is currently owned by company insiders.

Institutional Trading of Wayfair

Hedge funds have recently made changes to their positions in the business. Y Intercept Hong Kong Ltd acquired a new position in shares of Wayfair during the second quarter worth about $1,512,000. Concurrent Investment Advisors LLC acquired a new stake in Wayfair during the 3rd quarter worth approximately $3,332,000. Range Financial Group LLC acquired a new position in Wayfair during the 3rd quarter worth approximately $1,330,000. Great Lakes Advisors LLC purchased a new position in Wayfair in the 3rd quarter valued at approximately $3,946,000. Finally, Hook Mill Capital Partners LP acquired a new position in Wayfair during the second quarter worth $39,965,000. Institutional investors and hedge funds own 89.67% of the company’s stock.

Key Headlines Impacting Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Q4 beat on revenue and profit and management said the company “returned to growth” with initiatives like store expansion and the Wayfair Rewards loyalty program — evidence of improving top-line momentum even as some customer metrics remain soft. 5 Must-Read Analyst Questions From Wayfair’s Q4 Earnings Call
• Positive Sentiment: Several analysts have raised price targets and maintain buy/overweight ratings (average target still above the current price), which supports upside expectations among institutional investors. MarketBeat coverage of Wayfair analyst activity
• Neutral Sentiment: Promotional merchandising and clearance activity (new spring rugs and a large closeout of washable/indoor-outdoor rugs) show active marketing and inventory clearance — may help sales near term but don’t resolve longer-term margin/customer trends. Wayfair Just Dropped Tons of Spring-Ready Rugs — and Our 11 Favorites Are Already on Sale
• Neutral Sentiment: Additional consumer-facing promotions (outlet deals, furniture/decor discounts) are showing inventory movement but are standard retail activity. Wayfair’s Closeout Sale Is Full of Washable Indoor and Outdoor Area Rugs
• Negative Sentiment: Insider selling: CEO Niraj Shah (and co-founder Steven Conine) disclosed large stock sales totaling ~93k shares each on Feb. 23, reducing insiders’ holdings significantly — a near-term negative signal for some investors. Insider Selling: Wayfair CEO Sells 93,000 Shares
• Negative Sentiment: New 15% tariffs on imported goods that make up a large portion of Wayfair’s assortment raise margin pressure and could force price increases or margin compression. Wayfair Tariffs Test Margins Valuation And Investor Risk Concerns
• Negative Sentiment: Analyst downgrade(s) have already pressured the stock (a report noted an ~8% drop after a downgrade), underscoring sensitivity to customer metrics and macro risks. Wayfair Shares Down Following Analyst Downgrade
• Negative Sentiment: Comparisons with peers: analysts note MercadoLibre’s stronger fintech-led growth and Latin America dominance, suggesting Wayfair may have less long-term upside versus some e‑commerce peers. MercadoLibre vs. Wayfair: Which E-Commerce Stock Has More Upside Now?

Wayfair Company Profile

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.